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Table of Contents
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
__________________________________________________________________________________________________
FORM 10-Q
__________________________________________________________________________________________________
(Mark One)
    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2022
OR
    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from __________ to __________
Commission File Number: 001-40828
__________________________________________________________________________________________________
a.k.a. Brands Holding Corp.
(Exact name of registrant as specified in its charter)
__________________________________________________________________________________________________
Delaware87-0970919
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
100 Montgomery Street, Suite 1600
San Francisco, California 94104
(Address of principal executive offices, including zip code)
415-295-6085
(Registrant’s Telephone Number, Including Area Code)
__________________________________________________________________________________________________
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, par value $0.001 per share
AKANew York Stock Exchange
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 (the “Exchange Act”) during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer¨Accelerated Filer¨
Non-accelerated filerxSmaller Reporting Company¨
Emerging Growth Companyx
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No x
As of November 7, 2022, the registrant had 128,815,758 shares of common stock outstanding.


Table of Contents
a.k.a. BRANDS HOLDING CORP.
FORM 10-Q
TABLE OF CONTENTS
Page
2

Table of Contents
FORWARD-LOOKING STATEMENTS
All statements other than statements of historical facts contained in this Quarterly Report on Form 10-Q, including statements regarding our future results of operations and financial position, or that describe our plans, goals, intentions, objectives, strategies, expectations, beliefs and assumptions, are forward-looking statements. The words “believe,” “may,” “might,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “project,” “plan,” “objective,” “could,” “would,” “should” and similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. We caution that the forward-looking statements in this Quarterly Report on Form 10-Q are subject to a number of known and unknown risks, uncertainties and assumptions that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. Factors that could contribute to these differences include, among other things:
the effects of geopolitical, economic and market conditions, including heightened inflation, slower growth or recession, changes to fiscal and monetary policy, higher interest rates, currency fluctuations, the impact of the COVID-19 pandemic, challenges in the supply chain and any disruptions in European economies as a result of the conflict in Ukraine on our operations, customer demand, and our supplier's ability to meet our needs;
rapidly-changing consumer preferences in the apparel, footwear and accessories industries;
our failure to acquire new customers, retain existing customers, or maintain average order value levels;
the effectiveness of our marketing and our level of customer traffic;
merchandise return rates;
our success in identifying brands to acquire, integrate and manage on our platform, and expansion into new markets;
the global nature of our business;
our use of social media platforms and influencer sponsorship initiatives;
inherent challenges in measurement to which certain of our key operating metrics are subject;
tax liabilities that may increase the costs our consumers would have to pay for our offerings;
our ability to attract and retain highly qualified personnel;
fluctuations in wage rates and the price, availability and quality of raw materials and finished goods;
interruptions in or increased costs of shipping and distribution; and
the other risk factors set forth elsewhere in this report and under Item 1A of Part I of the Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 1, 2022 (the “2021 Form 10-K”).
Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this Quarterly Report on Form 10-Q may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.
You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this Quarterly Report on Form 10-Q to conform these statements to actual results or changes in our expectations, unless otherwise required by law.
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PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except share amounts)
(unaudited)
September 30,
2022
December 31,
2021
Assets
Current assets:
Cash and cash equivalents
$31,114 $38,832 
Restricted cash
1,946 2,186 
Accounts receivable
3,870 2,663 
Inventory, net
136,931 115,783 
Prepaid income taxes10,413 4,059 
Prepaid expenses and other current assets
16,140 20,809 
Total current assets
200,414 184,332 
Property and equipment, net
26,263 14,657 
Operating lease right-of-use assets
37,770 26,415 
Intangible assets, net
78,067 98,287 
Goodwill
326,855 363,305 
Other assets889 850 
Total assets
$670,258 $687,846 
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable
$33,745 $25,088 
Accrued liabilities
49,786 53,375 
Sales returns reserve
6,150 6,887 
Deferred revenue
7,499 11,344 
Operating lease liabilities, current
6,034 5,721 
Current portion of long-term debt
5,600 5,600 
Total current liabilities
108,814 108,015 
Long-term debt
124,334 103,182 
Operating lease liabilities
35,028 21,370 
Other long-term liabilities
1,361 1,333 
Deferred income taxes, net
1,022 2,920 
Total liabilities
270,559 236,820 
Commitments and contingencies (Note 15)
Stockholders’ equity:
Preferred stock, $0.001 par value; 50,000,000 shares authorized; zero shares issued or outstanding as of September 30, 2022 and December 31, 2021, respectively
  
Common stock, $0.001 par value; 500,000,000 shares authorized; 128,814,790 and 128,647,836 shares issued and outstanding as of September 30, 2022 and December 31, 2021, respectively
129 129 
Additional paid-in capital
458,170 453,807 
Accumulated other comprehensive loss
(63,969)(11,080)
Retained earnings
5,369 8,170 
Total stockholders’ equity
399,699 451,026 
Total liabilities and stockholders’ equity
$670,258 $687,846 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(in thousands, except share and per share amounts)
(unaudited)
Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
Net sales
$155,822 $161,762 $462,612 $379,768 
Cost of sales
68,965 75,652 204,112 171,636 
Gross profit
86,857 86,110 258,500 208,132 
Operating expenses:
Selling
41,450 40,582 127,068 98,859 
Marketing
16,532 15,463 51,301 36,595 
General and administrative
26,133 28,900 76,614 61,550 
Total operating expenses
84,115 84,945 254,983 197,004 
Income from operations
2,742 1,165 3,517 11,128 
Other expense, net:
Interest expense(1,835)(4,103)(4,487)(8,320)
Loss on extinguishment of debt (10,924) (10,924)
Other expense
(923)(562)(2,035)(623)
Total other expense, net(2,758)(15,589)(6,522)(19,867)
Loss before income taxes
(16)(14,424)(3,005)(8,739)
Benefit from (provision for) income taxes
(98)4,331 204 2,625 
Net loss
(114)(10,093)(2,801)(6,114)
Net loss attributable to noncontrolling interests
 199  123 
Net loss attributable to a.k.a. Brands Holding Corp.
$(114)$(9,894)$(2,801)$(5,991)
Net loss per share:
Basic
$0.00 $(0.11)$(0.02)$(0.07)
Diluted
$0.00 $(0.11)$(0.02)$(0.07)
Weighted average shares outstanding:
Basic
128,686,319 88,368,709 128,663,950 81,401,682 
Diluted
128,686,319 88,368,709 128,663,950 81,401,682 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in thousands)
(unaudited)
Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
Net loss
$(114)$(10,093)$(2,801)$(6,114)
Other comprehensive loss:
Currency translation
(28,263)(20,146)(52,889)(31,245)
Total comprehensive loss
(28,377)(30,239)(55,690)(37,359)
Comprehensive loss attributable to noncontrolling interests
 6,954  10,824 
Comprehensive loss attributable to a.k.a. Brands Holding Corp.
$(28,377)$(23,285)$(55,690)$(26,535)
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY, PARTNERS’ CAPITAL(1) AND REDEEMABLE NONCONTROLLING INTEREST
(in thousands, except share and unit data)
(unaudited)
Common Stock
Additional Paid-In Capital

Accumulated Other Comprehensive Income (Loss)
Retained Earnings
Total Stockholders’ Equity
SharesAmount
Balance as of December 31, 2021
128,647,836 $129 $453,807 $(11,080)$8,170 $451,026 
Equity-based compensation— — 1,368 — — 1,368 
Cumulative translation adjustment— — — 14,405 — 14,405 
Net income— — — — 1,525 1,525 
Balance as of March 31, 2022128,647,836 129 455,175 3,325 9,695 468,324 
Equity-based compensation— — 1,494 — — 1,494 
Issuance of common stock upon settlement of equity awards, net of shares withheld21,345 — (32)— — (32)
Cumulative translation adjustment— — — (39,031)— (39,031)
Net loss— — — — (4,212)(4,212)
Balance as of June 30, 2022128,669,181 129 456,637 (35,706)5,483 426,543 
Equity-based compensation— — 1,586 — — 1,586 
Issuance of common stock upon settlement of equity awards, net of shares withheld145,609 — (53)— — (53)
Cumulative translation adjustment— — — (28,263)— (28,263)
Net loss— — — — (114)(114)
Balance as of September 30, 2022128,814,790 $129 $458,170 $(63,969)$5,369 $399,699 

The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY, PARTNERS’ CAPITAL(1) AND REDEEMABLE NONCONTROLLING INTEREST
(in thousands, except share and unit data)
(unaudited)
Common Stock
Partnership Units(1)
Additional Paid-In Capital

Accumulated Other Comprehensive Income (Loss)
Retained Earnings
Noncontrolling InterestTotal Stockholders’ EquityRedeemable Noncontrolling Interest
SharesAmountUnitsAmount
Balance as of December 31, 2020
 $ 114,167,842 $108,197 $727 $5,839 $14,138 $9,983 $138,884 $ 
Issuance of units— — 25,746,282 82,669 — — — — 82,669 — 
Noncontrolling interest from purchase of Culture Kings— — — — — — — 142,717 
Equity-based compensation— — — 523 — — — 523 — 
Cumulative translation adjustment— — — — — (3,444)— (398)(3,842)(1,575)
Net income— — — — — — 1,472 318 1,790 — 
Balance as of March 31, 2021  139,914,124 190,866 1,250 2,395 15,610 9,903 220,024 141,142 
Equity-based compensation— — — — 609 — — — 609 — 
Cumulative translation adjustment— — — — — (3,709)— (137)(3,846)(1,835)
Net income— — — — — — 2,431 253 2,684 (495)
Balance as of June 30, 2021  139,914,124 190,866 1,859 (1,314)18,041 10,019 219,471 138,812 
Purchase of Petal & Pup noncontrolling interest— — — — (10,599)— — (9,599)(20,198)— 
Purchase of Culture Kings noncontrolling interest21,809,804 22 — — 132,256 — — — 132,278 (132,278)
Reorganization transactions94,780,338 95 (139,914,124)(190,866)190,771 — — —  — 
Issuance of common stock upon initial public offering, net of issuance costs10,000,000 10 — — 95,472 — — — 95,482 — 
Equity-based compensation— — — — 5,582 — — — 5,582 — 
Cumulative translation adjustment— — — — — (13,392)— (471)(13,863)(6,283)
Net income (loss)— — — — — — (9,894)51 (9,843)(251)
Balance as of September 30, 2021126,590,142 $127  $ $415,341 $(14,706)$8,147 $ $408,909 $ 
_________
(1)Excelerate, L.P. was the predecessor entity to a.k.a. Brands Holding Corp. Refer to Note 1 for additional information.
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)
Nine Months Ended September 30,
20222021
Cash flows from operating activities:
Net loss$(2,801)$(6,114)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Depreciation expense4,121 1,705 
Amortization expense11,252 9,631 
Amortization of inventory fair value adjustment707 12,251 
Amortization of debt issuance costs487 448 
Loss on extinguishment of debt 10,924 
Lease incentives1,384 358 
Non-cash operating lease expense7,211 4,568 
Equity-based compensation4,448 6,714 
Deferred income taxes, net(2,343)(8,235)
Changes in operating assets and liabilities, net of effects of acquisitions:
Accounts receivable(1,339)(2,280)
Inventory(31,067)(16,446)
Prepaid expenses and other current assets2,965 (5,877)
Accounts payable9,430 3,461 
Income taxes payable(6,987)(12,279)
Accrued liabilities641 22,319 
Returns reserve(415)486 
Deferred revenue(3,294)3,351 
Lease liabilities(5,817)(4,354)
Net cash (used in) provided by operating activities(11,417)20,631 
Cash flows from investing activities:
Acquisition of businesses, net of cash acquired
 (226,228)
Cash paid from holdbacks associated with acquisitions(2,095) 
Purchase of noncontrolling interest (20,198)
Purchases of intangible assets
(164)(661)
Purchases of property and equipment(13,946)(4,715)
Net cash used in investing activities
(16,205)(251,802)
Cash flows from financing activities:
Proceeds from initial public offering, net of issuance costs 98,558 
Payments of costs related to initial public offering(1,142) 
Proceeds from line of credit, net of issuance costs
25,000 14,150 
Repayment of line of credit (22,071)
Proceeds from issuance of debt, net of issuance costs
(121)242,735 
Repayment of debt(4,200)(154,513)
Taxes paid related to net share settlement of equity awards(84) 
Proceeds from issuance of units
 82,669 
Net cash provided by financing activities
19,453 261,528 
Effect of exchange rate changes on cash, cash equivalents and restricted cash
211 (830)
Net increase (decrease) in cash, cash equivalents and restricted cash
(7,958)29,527 
Cash, cash equivalents and restricted cash at beginning of period
41,018 27,099 
Cash, cash equivalents and restricted cash at end of period
$33,060 $56,626 
Reconciliation of cash, cash equivalents and restricted cash:
Cash and cash equivalents
$31,114 $54,449 
Restricted cash
1,946 2,177 
Total cash, cash equivalents and restricted cash$33,060 $56,626 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(tabular amounts in thousands, except share, per share data, unit, per unit data, ratios, or as noted)
(unaudited)
Note 1. Organization and Description of Business
a.k.a. Brands Holding Corp. (together with our wholly-owned subsidiaries, collectively, the “Company”), which operates under the name “a.k.a. Brands” or “a.k.a.,” is an online fashion retailer focused on acquiring and accelerating the growth of next-generation, digitally native fashion brands targeting Gen Z and Millennial customers.
The Company is headquartered in San Francisco, California, with buying, studio, marketing, fulfillment and administrative functions primarily in Australia and the United States.
Initial Public Offering
In September 2021, the Company completed an initial public offering (the “IPO”), in which the Company issued and sold 10,000,000 shares of its newly authorized common stock for $11.00 per share for net proceeds of $95.7 million, after deducting underwriting discounts and commissions of $6.6 million, and offering costs of $7.7 million.
Reorganization Transactions
a.k.a. Brands Holding Corp. was formed as a Delaware corporation on May 20, 2021 to be the issuer of common stock in the IPO. Excelerate, L.P. (“Excelerate”), a Cayman limited partnership, and the predecessor entity to a.k.a. Brands Holding Corp., was the holding company of the entities that owned and operated the a.k.a. businesses prior to the IPO. The equity interests of Excelerate, which included the Series A partner units and incentive units, were owned by affiliates of Summit Partners (“Summit”), certain other investors and certain of our executive officers and directors and other members of management.
In connection with the IPO, a reorganization was undertaken to cause Excelerate to become a wholly-owned subsidiary of a.k.a. Brands Holding Corp. Immediately prior to the reorganization, Summit, management and certain other investors exchanged their limited partnership interests in Excelerate for limited partnership interests in New Excelerate, L.P. (“New Excelerate”), and New Excelerate became a limited partner of Excelerate. Immediately prior to the pricing of the IPO, New Excelerate and other Excelerate investors transferred their interests in Excelerate to a.k.a. Brands Holding Corp., in exchange for common stock in a.k.a. Brands Holding Corp (the “New Excelerate Reorganization”). As a result, Excelerate became a wholly-owned subsidiary of a.k.a. Brands Holding Corp.
As a result of the Culture Kings acquisition in March 2021 (refer to Note 3 for additional information on the Culture Kings acquisition), Excelerate indirectly owned 55% of the equity interests in CK Holdings, LP (“CK Holdings”), which owned 100% of the Company’s Culture Kings business prior to the IPO. The remaining 45% of the equity interests in CK Holdings were held by certain minority investors. Immediately following the New Excelerate Reorganization, the Company completed a series of transactions in which the minority investors exchanged their remaining interests in CK Holdings for 21,809,804 newly issued shares of a.k.a. Brands Holding Corp. common stock. The number of shares issued in exchange for the minority interests was determined based on the relative valuations of CK Holdings and consolidated a.k.a. at the time of the IPO.
Excelerate historically owned 66.7% of the equity interests in P&P Holdings, LP (“P&P Holdings”), which operated the Company’s Petal & Pup business prior to the IPO. The remaining 33.3% of the equity interests in P&P Holdings were held by certain minority investors. On August 19, 2021, the Company repurchased approximately 6.0% of the equity held by the P&P minority investors for AUD $5.0 million. In connection with the completion of the IPO, the Company used a portion of the net proceeds from the IPO to fund the acquisition of the remaining 27.3% of the equity interests in P&P Holdings then owned by the P&P minority investors for cash of approximately AUD $22.8 million. Following the completion of this purchase, P&P Holdings became a wholly-owned subsidiary of a.k.a. Brands Holding Corp.
Refinancing Transactions
In March 2021, certain subsidiaries of the Company entered into senior secured credit facilities that provided the Company with a $125.0 million senior secured term loan facility and up to $25.0 million aggregate principal in revolving borrowings (the “Fortress Credit Facilities”), and also issued $25.0 million in senior subordinated notes to an affiliate of Summit (the “Summit Notes”) to provide financing for the Company’s acquisition of Culture Kings.
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In connection with the IPO, certain subsidiaries of the Company entered into a senior secured credit facility inclusive of a $100 million term loan and a $50 million revolving line of credit. The Company used borrowings under this senior secured credit facility’s term loan, together with a portion of the proceeds from the IPO, to repay the Fortress Credit Facilities and Summit Notes in full and subsequently terminated them. Refer to Note 8 for additional information.
Historical Units
Prior to the IPO, incentive units had been issued to certain directors and members of management. These incentive units had a requirement that such shares could not participate in distributions and earnings of Excelerate, L.P. until after the holders of the Series A partner units received their return of capital plus a specified threshold amount per unit. At no time prior to IPO had such threshold been met. In September 2021, in connection with the IPO, all previous ownership interests in Excelerate, L.P., held by New Excelerate and other Excelerate investors were exchanged for shares of common stock in a.k.a. Brands Holdings Corp. in direct proportion to their respective Series A partner units and incentive units, subject to a reverse split factor of 61.25%. All unit, per unit and related information presented in the accompanying consolidated financial statements have been retroactively adjusted, where applicable, to reflect the impact of the split of units held by New Excelerate investors into a proportionate amount of shares of a.k.a. common stock. The terms of the incentive units remained unchanged and individual holders of such units will only be entitled to participate in the distributions and earnings of New Excelerate once the holders of the Series A partner units receive their return of capital plus a specified threshold amount per unit. However, as New Excelerate was issued shares of common stock in direct proportion to its combined Series A partner units and incentive units, New Excelerate will participate in all distributions and returns of the Company in relation to the total amount of shares of a.k.a. common stock that it holds.
Prior to the IPO, a.k.a. used the two-class method in calculating earnings per unit and had not deemed the incentive units to be potentially dilutive because such shares cannot participate in distributions and earnings of the Company until after the Series A units receive their return of capital plus a specified threshold amount per unit, and such threshold had not been met. Accordingly, basic and diluted earnings per share presented on the condensed consolidated statements of income for all periods prior to the IPO are the same. Post-IPO, the common stock held by New Excelerate includes shares issued in proportion to the ownership interests in respect to the incentive units. Therefore, the impact of the incentive unit ownership is included in the common stock issued and outstanding after the IPO.
Note 2. Significant Accounting Policies
Principles of Consolidation and Basis of Presentation
The Company’s unaudited condensed consolidated interim financial statements have been prepared in accordance with Article 10 of the SEC’s Regulation S-X. As permitted under those rules, certain footnotes or other financial information that are normally required by generally accepted accounting principles in the United States (“GAAP”) can be condensed or omitted. These financial statements have been prepared on the same basis as our annual financial statements and, in the opinion of management, reflect all adjustments, consisting only of normal recurring adjustments, which are necessary for the fair statement of our financial information. The accompanying unaudited condensed consolidated financial statements and related financial information should be read in conjunction with the audited consolidated financial statements and the related notes thereto for the year ended December 31, 2021 which are included in the 2021 Form 10-K. These interim results are not necessarily indicative of the results to be expected for the fiscal year ending December 31, 2022 or for any other interim period or for any other future year. The accompanying condensed consolidated financial statements include the balances of the Company and all of its wholly-owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates
The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. Actual results could materially differ from those estimates. On an ongoing basis, the Company evaluates items subject to significant estimates and assumptions.
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Revenue Recognition
Revenue is primarily derived from the sale of apparel merchandise through the Company’s online websites and stores and, when applicable, shipping revenue.
Revenue is recognized in an amount that reflects the consideration expected to be received in exchange for products. To determine revenue recognition for contracts with customers in accordance with Revenue from Contracts with Customers (Topic 606), the Company recognizes revenue from the commercial sales of products and contracts by applying the following five steps: (1) identification of the contract, or contracts, with the customer; (2) identification of the performance obligations in the contract; (3) determination of the transaction price; (4) allocation of the transaction price to the performance obligations in the contract; and (5) recognition of revenue when, or as, the Company satisfies its performance obligation. A contract is created with the customer at the time the order is placed by the customer, which creates a single performance obligation. The Company recognizes revenue for its single performance obligation at the time control of the product passes to the customer, which is when the goods are transferred to a third-party common carrier, for purchases through the Company’s online websites, or at point of sale, for purchases in its stores. In addition, the Company has elected to treat shipping and handling as fulfillment activities and not a separate performance obligation.
Net sales from product sales includes shipping charged to the customer and is recorded net of taxes collected from customers, which are recorded in accrued liabilities and are remitted to governmental authorities. Cash discounts earned by the customers at the time of purchase and estimates for sales return allowances are deducted from gross revenue in determining net sales.
The Company generally provides refunds for goods returned within 30 to 45 days from the original purchase date. A returns reserve is recorded by the Company based on historical refund experience with a corresponding reduction of sales and cost of sales. The returns reserve was $6.2 million and $6.9 million as of September 30, 2022 and December 31, 2021, respectively.
The following table presents a summary of the Company’s sales return reserve:
Balance as of December 31, 2020$3,517 
Returns(80,915)
Allowance84,285 
Balance as of December 31, 20216,887 
Returns(78,929)
Allowance78,192 
Balance as of September 30, 2022$6,150 
The Company also sells gift cards and issues online credits in lieu of cash refunds or exchanges. Proceeds from the issuance of gift cards and online credits issued are recorded as deferred revenue and recognized as revenue when the gift cards or online credit are redeemed or, upon inclusion in gift card and online credit breakage estimates. Breakage estimates are determined based on prior historical experience.
Revenue recognized in net sales on breakage of gift cards and online credit for both the three months ended September 30, 2022 and 2021 was immaterial and $0.1 million, respectively. Revenue recognized in net sales on breakage of gift cards and online credit for the nine months ended September 30, 2022 and 2021 was $0.1 million for each respective period.
The following table presents the disaggregation of the Company’s net sales by geography, based on customer address:
Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
U.S.$82,172 $76,435 $242,117 $190,470 
Australia57,943 63,831 166,377 142,163 
Rest of world15,707 21,496 54,118 47,135 
Total$155,822 $161,762 $462,612 $379,768 
Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and is regularly reviewed by the Chief Operating Decision Maker in deciding how to allocate resources and in assessing performance. The Company has determined that its five brands are each an operating segment. The Company has aggregated its operating segments into one reportable segment based on the similar nature of products sold, production, merchandising and distribution processes involved, target customers and economic characteristics.
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Recently Adopted Accounting Pronouncements
In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes. This standard simplifies the accounting for income taxes by eliminating certain exceptions to the guidance in Topic 740 related to the approach for intraperiod tax allocation, the methodology for calculating income taxes in an interim period, and the recognition of deferred tax liabilities for outside basis differences. The guidance also simplifies aspects of the accounting for franchise taxes and enacted changes in tax laws or rates and clarifies the accounting for transactions that result in a step-up in the tax basis of goodwill and the allocation of consolidated income taxes to separate financial statements of entities not subject to income tax. The Company adopted this ASU on January 1, 2022, and the adoption did not have a material impact on its condensed consolidated financial statements.
New Accounting Pronouncements Not Yet Adopted
In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (ASC 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting. The pronouncement and amendments help limit the accounting impact from contract modifications, including hedging relationships, due to the transition from the London Inter-Bank Offered Rate (“LIBOR”) to alternative reference rates that are completed by December 31, 2022. The Company is currently evaluating the impact of this update, but does not expect a significant impact to our financial results, financial position or cash flows from the transition from LIBOR to alternative reference interest rates, but will continue to monitor the impact of this transition until it is completed.
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Note 3. Acquisitions
Culture Kings
On March 31, 2021, pursuant to a share sale agreement, the Company, through its subsidiary CK Holdings, acquired a 55% ownership stake in Culture Kings. The previous shareholders of Culture Kings retained a 45% noncontrolling interest in Culture Kings by receipt of an equity interest in CK Holdings. The Company recognized goodwill as the excess of the fair value of the total purchase consideration and noncontrolling interests over the net fair value of the identifiable assets acquired and the liabilities assumed. The purchase price consisted of AUD $307.4 million ($235.9 million) in cash consideration and noncontrolling interest with a fair value of AUD $186.0 million ($142.7 million). In connection with the IPO, the Company completed a series of transactions in which the minority investors exchanged their interests in CK Holdings for newly issued shares of a.k.a. Brands Holding Corp. common stock.
Culture Kings is focused on street apparel aimed at the young adult age group and has a combination of online sales as well as stores based in Australia and expands the Company’s consumer market to include male consumers and further expansion in the United States.
The following table sets forth the final allocation of the total consideration to the identifiable tangible and intangible assets acquired and liabilities assumed, as of the date of the acquisition, with the excess recorded to goodwill:
Purchase consideration:
Total purchase price, net of cash acquired of $8,831
$227,053 
Fair value of noncontrolling interest
142,717 
Total consideration
$369,770 
Identifiable net assets acquired:
Account receivable, net
$625 
Inventory(1)
62,937 
Prepaid expenses and other current assets
4,800 
Property and equipment, net
8,048 
Intangible assets, net(2)
73,209 
Operating lease right-of-use assets
24,299 
Accounts payable
(13,449)
Deferred revenue
(141)
Income taxes payable
(1,778)
Other current liabilities
(2,533)
Operating lease liabilities
(24,299)
Deferred income taxes, net
(25,439)
Accrued liabilities, non-current
(1,058)
Net assets acquired
105,221 
Goodwill
$264,549 
The purchase price allocation includes significant judgments, assumptions and estimates to determine the fair value of assets acquired and liabilities assumed. The valuations involving the most significant assumptions, estimates and judgment are:
(1)Inventory was adjusted by $15.1 million to step up inventory cost to estimated fair value. The fair value of the inventory was determined utilizing the net realizable value method, which was based on the expected selling price of the inventory to customers adjusted for related disposal costs and a profit allowance for the post-acquisition selling effort.
(2)The fair value of the acquired intangible assets was determined with the assistance of a valuation specialist and include:
Fair Value at Acquisition Date
Annual Amortization Expense
Estimated Useful
Life
Brand names
$68,354 $6,835 10 years
Customer relationships
4,855 1,214 4 years
Total$73,209 
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Brand names are valued using a relief from royalty approach, which estimates the license fee that would need to be paid by Culture Kings if it was deprived of the brand names and domain names, and instead had to pay a license fee for their use. The fair value is the present value of the expected future license fee cash flows.
Customer relationship intangible assets are valued using the multi-period excess earnings method, which is the present value of the projected cash flows that are expected to be generated by the existing intangible asset after reduction by an estimated fair rate of return on contributory assets required to generate the customer relationship revenues. Key assumptions included discounted cash flow, estimated life cycle and customer attrition rates.
Total acquisition costs incurred by the Company in connection with its purchase of Culture Kings, primarily related to third-party legal, accounting and tax diligence fees, were $3.3 million. These costs are recorded in general and administrative expenses in the condensed consolidated statement of income for the year ended December 31, 2021.
Goodwill of $264.5 million, none of which is deductible for tax purposes, represents the excess purchase price over the estimated fair value assigned to tangible and identifiable intangible assets acquired and liabilities assumed. The goodwill arising from the acquisition consists largely of anticipated synergies related to combining Culture Kings with the Company’s existing operations.
The fair value of the noncontrolling interest was determined by measuring the fair value of the subsidiaries’ identifiable assets and liabilities at the date of acquisition, adjusted for a discount to factor the non-marketable, noncontrolling holding.
The noncontrolling interest in Culture Kings contained a put right whereby the minority investors could have caused CK Holdings to purchase all of their units at a per unit price equal to six times the EBITDA of CK Holdings, calculated as of the twelve-month period ending on the end of the most recent fiscal quarter. The put right was only exercisable after December 31, 2023. In accordance with ASC 810, Consolidation, as this put right was redeemable outside of the Company’s control, the noncontrolling interest was classified outside the permanent equity section of the Company’s consolidated balance sheets prior to the IPO. In connection with the IPO, the Company completed a series of transactions in which the CK Holdings minority investors exchanged their interests in CK Holdings for newly issued shares of a.k.a. Brands Holding Corp. common stock, thereby eliminating the noncontrolling interest classified outside of permanent equity.
Since the date of acquisition, March 31, 2021, the results of Culture Kings have been included in the Company’s consolidated results. The following amounts are included in the accompanying condensed consolidated statements of income for the three and nine months ended September 30, 2022 and 2021:
Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
Net sales
$55,324 $62,817 $158,150 $121,075 
Net income (loss)
1,425 (3,005)(1,034)(6,434)
The unaudited pro forma financial information below is presented to illustrate the estimated effects of the acquisition of Culture Kings and the associated financing as if they had occurred on January 1, 2020:
Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
Net sales
$155,822 $161,762 $462,612 $430,967 
Net income (loss) attributable to a.k.a. Brands Holding Corp.
(114)2,278 (2,801)12,084 
Net income (loss) per share, basic and diluted
$0.00 $0.03 $(0.02)$0.14 
The pro forma information was prepared using the acquisition method of accounting in accordance with ASC 805, Business Combinations. The unaudited pro forma financial information has been prepared for informational purposes only and is not indicative of what the Company’s results of operations would have been had the transactions occurred on January 1, 2020, nor does it project the results of operations of the combined company following the transaction.
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mnml
On October 14, 2021, the Company acquired all of the equity interests of Third Estate LLC (“mnml”) for total consideration of $46.1 million, including cash consideration of $28.2 million, net of cash acquired of $0.6 million, and subject to working capital adjustments. The remaining consideration of $17.3 million was paid in the form of 2,057,695 shares of a.k.a. common stock. mnml is an LA-based streetwear brand that offers competitively priced on-trend wardrobe staples. This acquisition allows the Company to continue its growth into the U.S. market and provides opportunities for customer cross-sell.
The estimated fair values of assets acquired and liabilities assumed as of the date of the acquisition, are as follows:
Accounts receivable, net
$68 
Inventory(1)
7,321 
Prepaid expenses and other current assets
1,838 
Other assets
15 
Intangible assets(2)
14,300 
Accounts payable
(504)
Deferred income
(164)
Accrued liabilities
(1,794)
Assumed loan
(1,312)
Sales and use tax liability
(1,100)
Deferred income taxes, net
(3,159)
Total net assets acquired
15,509 
Goodwill
29,990 
Total purchase price, net of cash acquired of $605
$45,499 
The cash purchase consideration is subject to working capital adjustments that will be concluded prior to October 14, 2022. The preliminary purchase price allocation includes significant judgments, assumptions and estimates to determine the fair value of assets acquired and liabilities assumed. The valuations involving the most significant assumptions, estimates and judgment are:
(1)Inventory was adjusted by $1.9 million to step up inventory cost to estimated fair value. The fair value of the inventory was determined utilizing the net realizable value method, which was based on the expected selling price of the inventory to customers adjusted for related disposal costs and a profit allowance for the post-acquisition selling effort.
(2)The fair value of the acquired intangible assets was determined with the assistance of a valuation specialist and include:

Fair Value at Acquisition Date
Estimated Useful Life
Brand name$11,800 10 years
Customer relationships2,500 3 years
Total$14,300 

    
The results of operations of mnml are included in the Company’s condensed consolidated statements of income beginning October 14, 2021. Total net sales of $9.6 million and net loss of $0.5 million of mnml are included in the accompanying condensed consolidated statement of income for the three months ended September 30, 2022. Total net sales of $29.6 million and net loss of $0.7 million of mnml are included in the accompanying condensed consolidated statement of income for the nine months ended September 30, 2022. Goodwill of $30.0 million, none of which is deductible for tax purposes, represents the excess purchase price over the estimated fair values assigned to tangible and identifiable intangible assets acquired and liabilities assumed. The goodwill arising from the acquisition consists largely of anticipated synergies related to combining with the Company’s existing operations.
Total acquisition costs incurred by the Company in connection with the purchase, primarily related to third-party legal, accounting and tax diligence fees, were $1.3 million. These costs are recorded in general and administrative expenses in the condensed consolidated statement of income during the year ended December 31, 2021.
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Purchase of Noncontrolling Interests
Immediately following the New Excelerate Reorganization (as described in Note 1), the Company completed a series of transactions in which the CK Holdings minority investors exchanged their interests in CK Holdings for 21,809,804 newly issued shares of a.k.a. Brands Holding Corp. common stock. The number of shares issued in exchange for the minority interests was determined based on the relative valuations of CK Holdings and the consolidated a.k.a. group at the time of the IPO. This exchange resulted in the elimination of the noncontrolling interest in Culture Kings, with a value of $132.3 million, and an increase in additional paid-in capital with a nominal amount recorded as common stock at a value of $0.001 per issued share in the exchange. Following the completion of this transaction, CK Holdings became a wholly-owned subsidiary of a.k.a. Brands Holding Corp.
The Company had historically owned 66.7% of the equity interests in P&P Holdings, which operated the Company’s Petal & Pup business prior to the IPO. The remaining 33.3% of the equity interests in P&P Holdings were held by certain minority investors. On August 19, 2021, the Company repurchased approximately 6.0% of the equity held by the P&P minority investors for AUD $5.0 million. In connection with the completion of the IPO, the Company used a portion of the net proceeds from the IPO to fund the acquisition of the remaining 27.3% of the equity interests in P&P Holdings then owned by the P&P minority investors for cash of approximately AUD $22.8 million. As a result of the transaction, noncontrolling interest of $9.6 million was eliminated and the $10.6 million paid in excess of the noncontrolling interest was recorded as a reduction to additional paid-in capital. Following the completion of this purchase, P&P Holdings became a wholly-owned subsidiary of a.k.a. Brands Holding Corp.
Note 4. Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets are comprised of the following:
September 30,
2022
December 31,
2021
Inventory prepayments$6,511 $14,251 
Other9,629 6,558 
Total prepaid expenses and other current assets$16,140 $20,809 
Note 5. Property and Equipment, Net
Property and equipment, net is comprised of the following:
September 30,
2022
December 31,
2021
Furniture and fixtures
$2,236 $1,305 
Machinery and equipment
3,981 1,595 
Computer equipment and capitalized software
5,222 2,638 
Leasehold improvements
21,984 12,457 
Total property and equipment
33,423 17,995 
Less accumulated depreciation
(7,160)(3,338)
Total property and equipment, net
$26,263 $14,657 
Total depreciation expense was $1.4 million and $0.9 million for the three months ended September 30, 2022 and 2021, respectively, and was $4.1 million and $1.7 million for the nine months ended September 30, 2022 and 2021, respectively. Property and equipment that is fully depreciated as of the last day of a fiscal year is written off during the first quarter of the following year. On January 1, 2022, the Company established a policy to classify all capitalized software, website design and software systems as property and equipment, resulting in a reclassification of such assets and related depreciation and amortization from intangible assets, net, to property and equipment, net.
Note 6. Goodwill
The carrying value of goodwill, as of September 30, 2022 and December 31, 2021, was $326.9 million and $363.3 million, respectively. No goodwill impairment was recorded during the nine months ended September 30, 2022 or the year ended December 31, 2021.
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The goodwill of the acquired companies is primarily related to expected improvements in technology performance and functionality, as well as sales growth from future product and service offerings and new customers, together with certain intangible assets that do not qualify for separate recognition. The goodwill of acquired companies is generally not deductible for tax purposes.
The following table summarizes goodwill activity:
Balance as of December 31, 2021
$363,305 
Changes in foreign currency translation
(36,450)
Balance as of September 30, 2022
$326,855 
Note 7. Intangible Assets
The gross amounts and accumulated amortization of acquired identifiable intangible assets with finite useful lives as of September 30, 2022 and December 31, 2021, included in intangible assets, net in the accompanying condensed consolidated balance sheets, are as follows:
September 30, 2022December 31, 2021
Useful life
Weighted
Average
Amortization
Period 2022
2022
Weighted
Average
Amortization
Period 2021
2021
Customer relationships
4 years2.5 years$20,910 2.5 years$24,516 
Brands
10 years8.4 years82,746 8.9 years100,315 
Website design and software system
3 years2.2 years