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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
__________________________________________________________________________________________________
FORM 10-Q
__________________________________________________________________________________________________
(Mark One)
    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended March 31, 2023
OR
    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from __________ to __________
Commission File Number: 001-40828
__________________________________________________________________________________________________
a.k.a. Brands Holding Corp.
(Exact name of registrant as specified in its charter)
__________________________________________________________________________________________________
Delaware87-0970919
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
100 Montgomery Street, Suite 1600
San Francisco, California 94104
(Address of principal executive offices, including zip code)
415-295-6085
(Registrant’s Telephone Number, Including Area Code)
__________________________________________________________________________________________________
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, par value $0.001 per share
AKANew York Stock Exchange
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 (the “Exchange Act”) during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer¨Accelerated Filer¨
Non-accelerated filerxSmaller Reporting Company¨
Emerging Growth Companyx
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No x
As of May 8, 2023, the registrant had 129,113,108 shares of common stock outstanding.


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a.k.a. BRANDS HOLDING CORP.
FORM 10-Q
TABLE OF CONTENTS
Page
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FORWARD-LOOKING STATEMENTS
All statements other than statements of historical facts contained in this Quarterly Report on Form 10-Q, including statements regarding our future results of operations and financial position, or that describe our plans, goals, intentions, objectives, strategies, expectations, beliefs and assumptions, are forward-looking statements. The words “believe,” “may,” “might,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “project,” “plan,” “objective,” “could,” “would,” “should” and similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. We caution that the forward-looking statements in this Quarterly Report on Form 10-Q are subject to a number of known and unknown risks, uncertainties and assumptions that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. Factors that could contribute to these differences include, among other things:
economic downturns and market conditions beyond our control, including periods of inflation;
our ability to regain compliance with the minimum share price listing standard of the New York Stock Exchange (the “NYSE”) within the applicable cure period and our ability in the future to comply with the NYSE listing standards and maintain the listing of our common stock on the NYSE;
the quality of global financial markets;
risks related to doing business in China, including changes in the political and economic policies of the Chinese government or in relations between China and the United States;
rapid changes in consumer preferences in the apparel, footwear and accessories industry;
our ability to acquire new customers in a cost-effective manner;
our ability to retain existing customers and maintain average order value levels;
the effectiveness of our marketing and our ability to maintain high customer traffic;
the rate of merchandise returns;
our ability to manage inventory effectively;
our ability to procure sufficient quantities of third-party merchandise on favorable terms;
our ability to identify brands to acquire or to integrate and manage our acquisitions and investments effectively;
the effectiveness of our growth strategy;
our ability to expand into new markets;
risks related to doing business internationally;
interruptions in or increased costs of shipping;
risks related to our direct-to-consumer business model;
risks related to our use of social media and influencers in marketing, including potential impact to our reputation or regulatory scrutiny;
our ability to achieve projected results or to meet the expectations of securities analysts or investors;
fluctuations in our operating results;
our ability to track our key operating metrics accurately;
our ability to maintain our corporate integrity or the image and reputation of our brands;
potential liability for uncollected sales tax in certain jurisdictions;
foreign currency exchange rate fluctuations;
the effects of weather conditions, natural disasters or other unexpected events, including global health crises;
our ability to attract or retain key personnel, manage executive officer succession effectively or hire, develop and motive key employees;
risks related to our decentralized brand management structure;
increases in labor costs or fluctuations in wage rates or the price, availability or quality of raw materials and finished goods;
risks related to distribution, including expansion of the capacity of our fulfillment centers;
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our ability to meet stakeholder expectations for ethically- and sustainably-sourced fashion;
declines in the fair value of intangible assets or of a business unit;
our ability to comply with changing laws or regulations or contractual or other obligations related to data privacy and security;
our reliance upon third-party suppliers and manufacturers;
changes in accounting standards and subjective assumptions, estimates and judgments by management relating to complex accounting matters;
our and our suppliers’ compliance with laws or regulations regarding consumer protection, promotions, safety or other matters;
risks related to climate change;
our ability to comply with changing U.S., Australian or international trade policy, tariff or import/export regulations;
our reliance on overseas manufacturing and supply partners, including vendors located in jurisdictions presenting an increased risk of bribery and corruption;
inadequacy, interruption or integration or security failure of our and third parties’ information technology systems;
security breaches or resulting loss, theft, misuse or unauthorized disclosure or access of customer, supplier or sensitive company information;
risks related to customer use of mobile devices to shop;
restrictions or changes to “cookie” technology as a means of tracking consumer behavior;
third-party claims of infringement, misappropriation or other violation of intellectual property rights;
our ability to adequately establish, maintain, protect or enforce our intellectual property or proprietary rights, or prevent third parties from making unauthorized use of such rights, such as by counterfeiting of our products;
risks related to collecting payments from customers;
system interruptions that impair customer access to our sites or other performance failures in our technology infrastructure;
the impact of our indebtedness, including future indebtedness, on our business and growth prospects;
our ability to service our indebtedness;
limitations on our operations as a result of restrictive covenants in our financing documents;
our ability to refinance our indebtedness;
our ability to raise capital or generate cash flows necessary to expand our operations;
risks related to Summit’s control of us;
volatility in our stock price, including as a result of sales of substantial amounts of our common stock;
our ability to develop and maintain proper and effective internal control over financial reporting; and
the other risk factors set forth elsewhere in this Quarterly Report on Form 10-Q and under Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2022, filed with the Securities and Exchange Commission (the “SEC”) on March 9, 2023 (the “2022 Form 10-K”).
Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this Quarterly Report on Form 10-Q may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.
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You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this Quarterly Report on Form 10-Q to conform these statements to actual results or changes in our expectations, unless otherwise required by law.
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PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except share amounts)
(unaudited)
March 31,
2023
December 31,
2022
Assets
Current assets:
Cash and cash equivalents
$30,224 $46,319 
Restricted cash
2,020 2,054 
Accounts receivable
3,309 3,231 
Inventory, net
112,496 126,533 
Prepaid income taxes7,088 6,089 
Prepaid expenses and other current assets
13,592 13,378 
Total current assets
168,729 197,604 
Property and equipment, net
27,638 28,958 
Operating lease right-of-use assets
39,179 37,317 
Intangible assets, net
72,864 76,105 
Goodwill
165,335 167,731 
Deferred tax assets917 1,070 
Other assets804 853 
Total assets
$475,466 $509,638 
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable
$16,544 $20,903 
Accrued liabilities
30,657 39,806 
Sales returns reserve
4,944 3,968 
Deferred revenue
10,863 11,421 
Operating lease liabilities, current
6,466 6,643 
Current portion of long-term debt
6,300 5,600 
Total current liabilities
75,774 88,341 
Long-term debt
126,062 138,049 
Operating lease liabilities
36,545 34,404 
Other long-term liabilities
1,497 1,483 
Deferred income taxes
96 284 
Total liabilities
239,974 262,561 
Commitments and contingencies (Note 15)
Stockholders’ equity:
Preferred stock, $0.001 par value; 50,000,000 shares authorized; zero shares issued or outstanding as of March 31, 2023 and December 31, 2022, respectively
  
Common stock, $0.001 par value; 500,000,000 shares authorized; 129,089,620 and 128,647,836 shares issued and outstanding as of March 31, 2023 and December 31, 2022, respectively
129 129 
Additional paid-in capital
462,553 460,660 
Accumulated other comprehensive loss
(49,110)(45,185)
Accumulated deficit
(178,080)(168,527)
Total stockholders’ equity
235,492 247,077 
Total liabilities and stockholders’ equity
$475,466 $509,638 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(in thousands, except share and per share amounts)
(unaudited)
Three Months Ended March 31,
20232022
Net sales
$120,485 $148,319 
Cost of sales
51,985 64,123 
Gross profit
68,500 84,196 
Operating expenses:
Selling
34,406 40,364 
Marketing
14,777 15,705 
General and administrative
25,868 24,778 
Total operating expenses
75,051 80,847 
Income (loss) from operations
(6,551)3,349 
Other expense, net:
Interest expense(2,851)(1,259)
Other income (expense)
(1,034)88 
Total other expense, net(3,885)(1,171)
Income (loss) before income taxes
(10,436)2,178 
Benefit from (provision for) income taxes
883 (653)
Net income (loss)
$(9,553)$1,525 
Net income (loss) per share:
Basic
$(0.07)$0.01 
Diluted
$(0.07)$0.01 
Weighted average shares outstanding:
Basic
129,040,617 128,647,836 
Diluted
129,040,617 128,653,421 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in thousands)
(unaudited)
Three Months Ended March 31,
20232022
Net income (loss)
$(9,553)$1,525 
Other comprehensive income (loss):
Currency translation
(3,925)14,405 
Total comprehensive income (loss)
$(13,478)$15,930 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(in thousands, except share and unit data)
(unaudited)
Common Stock
Additional Paid-In Capital

Accumulated Other Comprehensive Loss
Accumulated Deficit
Total Stockholders’ Equity
SharesAmount
Balance as of December 31, 2022
129,007,033 $129 $460,660 $(45,185)$(168,527)$247,077 
Equity-based compensation— — 1,936 — — 1,936 
Issuance of common stock under employee equity plans, net of shares withheld82,587 — (43)— — (43)
Cumulative translation adjustment— — — (3,925)— (3,925)
Net loss— — — — (9,553)(9,553)
Balance as of March 31, 2023129,089,620 $129 $462,553 $(49,110)$(178,080)$235,492 

Common Stock
Additional Paid-In Capital

Accumulated Other Comprehensive Income (Loss)
Retained Earnings
Total Stockholders’ Equity
SharesAmount
Balance as of December 31, 2021
128,647,836 $129 $453,807 $(11,080)$8,170 $451,026 
Equity-based compensation— — 1,368 — — 1,368 
Cumulative translation adjustment— — — 14,405 — 14,405 
Net income— — — — 1,525 1,525 
Balance as of March 31, 2022128,647,836 $129 $455,175 $3,325 $9,695 $468,324 

The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)
Three Months Ended March 31,
20232022
Cash flows from operating activities:
Net income (loss)$(9,553)$1,525 
Adjustments to reconcile net income (loss) to net cash used in operating activities:
Depreciation expense2,452 1,163 
Amortization expense2,988 4,054 
Amortization of inventory fair value adjustment 707 
Amortization of debt issuance costs158 164 
Lease incentives334  
Loss on disposal of reporting unit951  
Non-cash operating lease expense1,753 2,340 
Equity-based compensation1,936 1,368 
Deferred income taxes, net(9)(271)
Changes in operating assets and liabilities, net of effects of acquisitions:
Accounts receivable(107)(808)
Inventory11,536 (3,132)
Prepaid expenses and other current assets(602)(1,759)
Accounts payable(4,010)(6,956)
Income taxes payable(1,120)(2,127)
Accrued liabilities(8,463)(4,937)
Returns reserve1,026 (1,788)
Deferred revenue(314)(2,805)
Lease liabilities(1,916)(1,641)
Net cash used in operating activities(2,960)(14,903)
Cash flows from investing activities:
Acquisition of businesses, net of cash acquired
 (2,095)
Purchases of intangible assets
(26) 
Purchases of property and equipment(1,854)(2,608)
Net cash used in investing activities
(1,880)(4,703)
Cash flows from financing activities:
Payments of costs related to initial public offering (1,142)
Proceeds from line of credit, net of issuance costs
 25,000 
Repayment of line of credit(10,000) 
Proceeds from issuance of debt, net of issuance costs
 (121)
Repayment of debt(1,400)(1,400)
Taxes paid related to net share settlement of equity awards(43) 
Net cash provided by (used in) financing activities
(11,443)22,337 
Effect of exchange rate changes on cash, cash equivalents and restricted cash
154 (77)
Net increase (decrease) in cash, cash equivalents and restricted cash
(16,129)2,654 
Cash, cash equivalents and restricted cash at beginning of period
48,373 41,018 
Cash, cash equivalents and restricted cash at end of period
$32,244 $43,672 
Reconciliation of cash, cash equivalents and restricted cash:
Cash and cash equivalents
$30,224 $41,166 
Restricted cash
2,020 2,506 
Total cash, cash equivalents and restricted cash$32,244 $43,672 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(tabular amounts in thousands, except share, per share data, unit, per unit data, ratios, or as noted)
(unaudited)
Note 1. Organization and Description of Business
a.k.a. Brands Holding Corp. (together with our wholly-owned subsidiaries, collectively, the “Company”), which operates under the name “a.k.a. Brands” or “a.k.a.,” is an online fashion retailer focused on acquiring and accelerating the growth of next-generation, digitally native fashion brands targeting Gen Z and Millennial customers.
The Company is headquartered in San Francisco, California, with buying, studio, marketing, fulfillment and administrative functions primarily in Australia and the United States.
Note 2. Significant Accounting Policies
Principles of Consolidation and Basis of Presentation
The Company’s unaudited condensed consolidated interim financial statements have been prepared in accordance with Article 10 of the SEC’s Regulation S-X. As permitted under those rules, certain footnotes or other financial information that are normally required by generally accepted accounting principles in the United States (“GAAP”) can be condensed or omitted. These financial statements have been prepared on the same basis as our annual financial statements and, in the opinion of management, reflect all adjustments, consisting only of normal recurring adjustments, which are necessary for the fair statement of our financial information. The accompanying unaudited condensed consolidated financial statements and related financial information should be read in conjunction with the audited consolidated financial statements and the related notes thereto for the year ended December 31, 2022 which are included in the 2022 Form 10-K. The year-end condensed consolidated balance sheet data were derived from audited financial statements, but do not include all disclosures required by GAAP. These interim results are not necessarily indicative of the results to be expected for the fiscal year ending December 31, 2023 or for any other interim period or for any other future year. The accompanying condensed consolidated financial statements include the balances of the Company and all of its wholly-owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates
The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. Actual results could materially differ from those estimates. On an ongoing basis, the Company evaluates items subject to significant estimates and assumptions.
Revenue Recognition
Revenue is primarily derived from the sale of apparel merchandise through the Company’s online websites and stores and, when applicable, shipping revenue.
Revenue is recognized in an amount that reflects the consideration expected to be received in exchange for products. To determine revenue recognition for contracts with customers in accordance with Revenue from Contracts with Customers (Topic 606), the Company recognizes revenue from the commercial sales of products and contracts by applying the following five steps: (1) identification of the contract, or contracts, with the customer; (2) identification of the performance obligations in the contract; (3) determination of the transaction price; (4) allocation of the transaction price to the performance obligations in the contract; and (5) recognition of revenue when, or as, the Company satisfies its performance obligation. A contract is created with the customer at the time the order is placed by the customer, which creates a single performance obligation. The Company recognizes revenue for its single performance obligation at the time control of the product passes to the customer, which is when the goods are transferred to a third-party common carrier, for purchases through the Company’s online websites, or at point of sale, for purchases in its stores. In addition, the Company has elected to treat shipping and handling as fulfillment activities and not a separate performance obligation.
Net sales from product sales includes shipping charged to the customer and is recorded net of taxes collected from customers, which are recorded in accrued liabilities and are remitted to governmental authorities. Cash discounts earned by the customers at the time of purchase and estimates for sales return allowances are deducted from gross revenue in determining net sales.
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The Company generally provides refunds for goods returned within 30 to 45 days from the original purchase date. A returns reserve is recorded by the Company based on historical refund experience with a corresponding reduction of sales and cost of sales. The returns reserve was $4.9 million and $4.0 million as of March 31, 2023 and December 31, 2022, respectively.
The following table presents a summary of the Company’s sales return reserve:
Balance as of December 31, 2021
$6,887 
Returns(101,716)
Allowance98,797 
Balance as of December 31, 2022
3,968 
Returns(20,754)
Allowance21,730 
Balance as of March 31, 2023
$4,944 
The Company also sells gift cards and issues online credits in lieu of cash refunds or exchanges. Proceeds from the issuance of gift cards and online credits issued are recorded as deferred revenue and recognized as revenue when the gift cards or online credit are redeemed or, upon inclusion in gift card and online credit breakage estimates. Breakage estimates are determined based on prior historical experience.
Revenue recognized in net sales on breakage of gift cards and online credit for both the three months ended March 31, 2023 and 2022 was $0.3 million and $0.2 million, respectively.
The following table presents the disaggregation of the Company’s net sales by geography, based on customer address:
Three Months Ended March 31,
20232022
U.S.$72,626 $77,668 
Australia35,703 51,895 
Rest of world12,156 18,756 
Total$120,485 $148,319 
Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and is regularly reviewed by the Chief Operating Decision Maker in deciding how to allocate resources and in assessing performance. The Company has determined that its four brands are each an operating segment. The Company has aggregated its operating segments into one reportable segment based on the similar nature of products sold, production, merchandising and distribution processes involved, target customers and economic characteristics.
Recently Adopted Accounting Pronouncements
In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes. This standard simplifies the accounting for income taxes by eliminating certain exceptions to the guidance in Topic 740 related to the approach for intraperiod tax allocation, the methodology for calculating income taxes in an interim period, and the recognition of deferred tax liabilities for outside basis differences. The guidance also simplifies aspects of the accounting for franchise taxes and enacted changes in tax laws or rates and clarifies the accounting for transactions that result in a step-up in the tax basis of goodwill and the allocation of consolidated income taxes to separate financial statements of entities not subject to income tax. The Company adopted this ASU on January 1, 2022, and the adoption did not have a material impact on its condensed consolidated financial statements.
In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (ASC 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting. The pronouncement and amendments help limit the accounting impact from contract modifications, including hedging relationships, due to the transition from the London Inter-Bank Offered Rate (“LIBOR”) to alternative reference rates that are completed by December 31, 2022. The Company adopted this ASU on December 31, 2022, and the adoption did not have a material impact on its financial results, financial position or cash flows from the transition from LIBOR to alternative reference interest rates.
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Note 3. Disposals
Rebdolls
In March 2023, the Company completed the sale of its Rebdolls reporting unit back to its founder. Upon close of the transaction, the Company recorded a pre-tax loss of $1.0 million in other expense, net in its condensed consolidated statements of income in the first quarter of fiscal year 2023. As part of the sale, the Company retained an 18% ownership in Rebdolls, but no further rights related to Rebdolls. Such investment was determined to have no value, as recovery of any amount was deemed remote.
Note 4. Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets are comprised of the following:
March 31,
2023
December 31,
2022
Security deposits$3,406 $2,945 
Inventory prepayments3,716 3,067 
Other6,470 7,366 
Total prepaid expenses and other current assets$13,592 $13,378 
Note 5. Property and Equipment, Net
Property and equipment, net is comprised of the following:
March 31,
2023
December 31,
2022
Furniture and fixtures
$2,381 $2,367 
Machinery and equipment
5,523 5,188 
Computer equipment and capitalized software
6,284 6,015 
Leasehold improvements
24,651 24,816 
Total property and equipment
38,839 38,386 
Less: accumulated depreciation
(11,201)(9,428)
Total property and equipment, net
$27,638 $28,958 
Total depreciation expense was $2.5 million and $1.2 million for the three months ended March 31, 2023 and 2022, respectively.
Note 6. Goodwill
The carrying value of goodwill, as of March 31, 2023 and December 31, 2022, was $165.3 million and $167.7 million, respectively. No goodwill impairment was recorded during the three months ended March 31, 2023 or 2022.
The goodwill of the acquired companies is primarily related to expected improvements in technology performance and functionality, as well as sales growth from future product and service offerings and new customers, together with certain intangible assets that do not qualify for separate recognition. The goodwill of acquired companies is generally not deductible for tax purposes.
The following table summarizes goodwill activity:
Balance as of December 31, 2022
$167,731 
Changes in foreign currency translation
(2,396)
Balance as of March 31, 2023
$165,335 
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Note 7. Intangible Assets
The gross amounts and accumulated amortization of acquired identifiable intangible assets with finite useful lives as of March 31, 2023 and December 31, 2022, included in intangible assets, net in the accompanying condensed consolidated balance sheets, are as follows:
March 31, 2023December 31, 2022
Useful life
Weighted
Average
Amortization
Period 2023
2023
Weighted
Average
Amortization
Period 2022
2022
Customer relationships
4 years1.8 years$21,420 2.0 years$21,703 
Brands
10 years7.6 years83,765 7.9 years84,278 
Trademarks
5 years2.0 years105 2.3 years107 
Total intangible assets
105,290 106,088 
Less: accumulated amortization
(32,426)(29,983)
Total intangible assets, net
$72,864 $76,105 
Amortization of acquired intangible assets with finite useful lives is included in general and administrative expenses and was $3.0 million and $4.1 million for the three months ended March 31, 2023 and 2022, respectively.
Future estimated amortization expense for acquired identifiable intangible assets is as follows:
Amortization Expense
Year ending December 31:
Remainder of 2023
$8,020 
202410,240 
20259,530 
20268,838 
20278,376 
Thereafter27,860 
Total amortization expense$72,864 
Note 8. Debt
Senior Secured Credit Facility
On September 24, 2021, in connection with the closing of the IPO, certain subsidiaries of the Company entered into a senior secured credit facility inclusive of a $100.0 million term loan and a $50.0 million revolving line of credit, as well as an option for additional term loan of up to $50.0 million through an accordion feature. Key terms and conditions of each facility were as follows as of March 31, 2023:
The $100.0 million term loan matures five years after closing and requires the Company to make amortized annual payments of 5.0% during the first and second years, 7.5% during the third and fourth years and 10.0% during the fifth year with the balance of the loan due at maturity. Borrowings under the term loan accrue interest at LIBOR plus an applicable margin dependent upon our net leverage ratio. The highest interest rate under the agreement occurs at a net leverage ratio of greater than 2.75x, yielding an interest rate of LIBOR plus 3.25%.
The $50.0 million revolving line of credit, which matures five years after closing, accrues interest at LIBOR plus an applicable margin dependent upon our net leverage ratio. The highest interest rate under the agreement occurs at a net leverage ratio of greater than 2.75x, yielding an interest rate of LIBOR plus 3.25%. Additionally, a margin fee of 25-35 basis points is assessed on unused amounts under the revolving line of credit, subject to adjustment based on our net leverage ratio.
The $50.0 million accordion feature allows the Company to enter into additional term loan borrowings at terms to be agreed upon at the time of issuance, but on substantially the same basis as the original term loan, which includes the requirement to make amortized annual payments at the same cadence as that of the original term loan.
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The senior secured credit facility requires that the Company maintain a maximum total net leverage ratio of 3.50 to 1.00 as of the last day of any fiscal quarter, beginning with the fiscal quarter ended December 31, 2021 through maturity. The senior secured credit facility also requires that the Company maintain a minimum fixed charge coverage ratio of 1.25 to 1.00 as of the last day of any fiscal quarter, beginning with the fiscal quarter ended December 31, 2021 through maturity. In the event that the Company fails to comply with the financial covenant, the Company will have the option to make certain equity contributions, directly or indirectly, to cure any non-compliance with such covenant, subject to certain other conditions and limitations. Beginning with the fiscal year ending December 31, 2022, and continuing annually thereafter, the Company is required to make a mandatory prepayment as a percentage of excess cash flows, as defined by the credit agreement, in the period based on the Company triggering certain net debt leverage ratios. Specifically, a mandatory prepayment of 50% of excess cash flows is required if the Company’s net leverage ratio exceeds 2.75x, and a mandatory prepayment of 25% of excess cash flows is required if the Company’s net leverage ratio is greater than or equal to 2.25x. As of March 31, 2023, the Company was in compliance with all debt covenants.
In February 2023 and March 2023, the Company repaid $6.0 million and $4.0 million, respectively, of the outstanding amount owed under its revolving line of credit.
Effective April 4, 2023, the Company modified its senior secured credit facility under existing contractual provisions to yield interest based on Term SOFR interest rates. As of April 4, 2023, the all-in rate (Term SOFR plus the applicable margin) for the Company’s term loan and borrowings under the revolving line of credit was 7.92%.
Total Debt and Interest
Outstanding debt consisted of the following:
March 31,
2023
December 31,
2022
Term loan$103,750 $105,150 
Revolving credit facility30,000 40,000 
Capitalized debt issuance costs
(1,388)(1,501)
Total debt132,362 143,649 
Less: current portion
(6,300)(5,600)
Total long-term debt
$126,062 $138,049 
Interest expense, which included the amortization of debt issuance costs, totaled $2.9 million and $1.3 million for the three months ended March 31, 2023 and 2022, respectively.
Note 9. Leases
The Company leases office locations, warehouse facilities and stores under various non-cancellable operating lease agreements. The Company’s leases have remaining lease terms of approximately 1 year to 10 years, which represent the non-cancellable periods of the leases and include extension options that the Company determined are reasonably certain to be exercised. The Company excludes from the lease terms any extension options that are not reasonably certain to be exercised, ranging from approximately 6 months to 3 years. Lease payments consist primarily of fixed rental payments for the right to use the underlying leased assets over the lease terms as well as payments for common area maintenance and administrative services. The Company often receives customary incentives from landlords, such as reimbursements for tenant improvements and rent abatement periods, which effectively reduce the total lease payments owed for these leases. Leases are classified as operating or financing at commencement. The Company does not have any material financing leases.
Operating lease right-of-use assets and liabilities on the condensed consolidated balance sheets represent the present value of the remaining lease payments over the remaining lease terms. The Company uses its incremental borrowing rate to calculate the present value of the lease payments, as the implicit rates in the leases are not readily determinable. Operating lease costs consist primarily of the fixed lease payments included in the operating lease liabilities and are recorded on a straight-line basis over the lease terms.
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The Company’s operating lease costs were as follows:
Three Months Ended March 31,
20232022
Operating lease costs$2,350$2,165
Variable lease costs190148
Short-term lease costs94129
Total lease costs$2,634$2,442
The Company does not have any sublease income and the Company’s lease agreements do not contain any residual value guarantees or material restrictive covenants.
Supplemental cash flow information relating to the Company’s operating leases was as follows:
Three Months Ended March 31,
20232022
Cash paid for operating lease liabilities$2,185$1,834
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities4,36017,242
Other information relating to the Company’s operating leases was as follows:
March 31,
2023
December 31,
2022
Weighted-average remaining lease term
7.1 years7.4 years
Weighted-average discount rate
4.7%4.3%
As of March 31, 2023, the maturities of operating lease liabilities were as follows:
Remainder of 2023
$8,362
20248,160
20257,363
20265,867
20274,646
Thereafter
16,685
Total remaining lease payments
51,083
Less: imputed interest
8,072
Total operating lease liabilities
43,011
Less: current portion
(6,466)
Long-term operating lease liabilities
$36,545
Note 10. Income Taxes
Interim income taxes are based on an estimated annualized effective tax rate applied to the respective quarterly periods, adjusted for discrete tax items in the period in which they occur. Although the Company believes its tax estimates are reasonable, the Company can make no assurance that the final tax outcome of these matters will not be different from that which it has reflected in its historical income tax provisions and accruals. Such differences could have a material impact on the Company’s income tax provision and operating results in the period in which the Company makes such determinations.
The Company is subject to income taxes in the United States and Australia. Significant judgment is required in evaluating the Company’s tax positions and determining the provision for income taxes. During the ordinary course of business, the Company considers tax positions for which the ultimate tax determination is uncertain for the purpose of determining whether a reserve is required, despite the Company’s belief that the tax positions are fully supportable. To date the Company has not established a reserve provision because the Company believes that all tax positions are highly certain.
The Company’s provision for income taxes for the three months ended March 31, 2023 resulted in income tax benefit of $0.9 million. The effective tax rate as a percentage of loss before income taxes for the three months ended March 31, 2023 was 8.5%, compared to the U.S. federal statutory rate of 21.0%. The lower effective tax rate for the three months ended March 31, 2023 was primarily due to non-deductible permanent differences which offset the income tax benefit applied to net loss before income taxes.
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Note 11. Accrued Liabilities
Accrued liabilities consisted of the following:
March 31,
2023
December 31,
2022
Accrued salaries and other benefits
$9,733 $10,569 
Accrued freight costs
3,739 5,064 
Accrued sales taxes
8,433 15,999 
Accrued marketing costs
4,067 2,566 
Accrued professional services
1,279 2,509 
Other accrued liabilities
3,406 3,099 
Total accrued liabilities
$30,657 $39,806 
Note 12. Equity-based Compensation
Incentive Plans
2021 Omnibus Incentive Plan
In September 2021, the Company’s board of directors adopted, and its stockholders approved, the 2021 Omnibus Incentive Plan (the “2021 Plan”) which became effective in connection with the IPO. The 2021 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units and other forms of equity and cash compensation. A total of 4,900,269 shares of the Company’s common stock were initially reserved for issuance under the 2021 Plan. The number of shares of common stock reserved and available for issuance under the 2021 Plan automatically increases each January 1 by 1% of the number of shares of the Company’s common stock outstanding on the immediately preceding December 31, or such lesser number of shares as determined by the compensation committee of the Company’s board of directors. As of March 31, 2023, there were 7,476,784 shares reserved for issuance of awards under the 2021 Plan.
2021 Employee Stock Purchase Plan
In September 2021, the Company’s board of directors adopted, and its stockholders approved, the 2021 Employee Stock Purchase Plan (the “ESPP”) which became effective in connection with the IPO. The ESPP authorizes the issuance of shares of the Company’s common stock pursuant to purchase rights granted to employees. A total of 1,225,067 shares of the Company’s common stock were initially reserved for issuance under the ESPP. The number of shares reserved and available for issuance under the ESPP automatically increases each January 1 by 1% of the number of shares of the Company’s common stock outstanding on the immediately preceding December 31, or such lesser number of shares as determined by the compensation committee of the Company’s board of directors. As of March 31, 2023, there were 1,225,067 shares reserved for issuance of awards under the ESPP.
The offering periods of the ESPP are six months long and are anticipated to be offered twice per year. The price at which common stock is purchased under the ESPP is equal to 85% of the fair market value of a share of the Company’s common stock on the first or last day of the offering period, whichever is lower. The fair value of the discount and the look-back period will be estimated using the Black-Scholes option pricing model.
2018 Stock and Incentive Compensation Plan
Prior to the IPO, the 2018 Stock and Incentive Compensation Plan, as amended, (the “2018 Plan”) provided for the issuance of time-based incentive units and performance-based incentive units issued by Excelerate, L.P. (the predecessor entity of a.k.a. Brands Holding Corp.). In connection with the reorganization transactions and the IPO, all of the equity interests in Excelerate, L.P., including outstanding incentive units issued as equity-based compensation under the 2018 Plan, were transferred to New Excelerate, L.P. The incentive units issued under the 2018 Plan participate in distributions from New Excelerate, L.P., but only after investors receive their return of capital plus a specified threshold amount per unit. The total incentive pool size under the plan was 16,475,735 units. The 2018 Plan was terminated in September 2021 in connection with the IPO, but continues to govern the terms of outstanding incentive units that were granted prior to the IPO. No further incentive units will be granted under the 2018 Plan.
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Grant Activity
Stock Options
The 2021 Plan provides for the issuance of incentive and nonqualified stock options. Under the 2021 Plan, the exercise price of a stock option shall not be less than the fair market value of one share of the Company’s common stock on the date of grant. Stock options have a contractual term, or the period during which they are exercisable, not to exceed ten years from the date of grant, and generally vest over time or based on performance. As of March 31, 2023, all stock option grants have been time-based.
A summary of the Company's time-based stock option activity under the 2021 Plan was as follows:
Number of Options
Weighted Average Exercise Price
Weighted Average Remaining Contractual Term
Aggregate Intrinsic Value
Balance as of December 31, 2022
507,479 $6.95 9.04$ 
Granted
  
Exercised
  
Forfeited/Repurchased
(20,353)9.50 
Balance as of March 31, 2023
487,126 $6.84 8.65$ 
Vested as of March 31, 2023
148,177 $7.97 8.15$ 
As of March 31, 2023, there was $1.1 million of total unrecognized compensation cost related to unvested stock options issued under the 2021 Plan, which is expected to be recognized over a weighted average period of 2.2 years.
Restricted Stock Units
The 2021 Plan provides for the issuance of restricted stock units (“RSUs”). RSUs issued prior to March 31, 2022 vest over four years while all RSUs issued after that date vest over three years.
A summary of the Company's RSU activity under the 2021 Plan was as follows:
Number of Shares
Weighted Average
Grant Date
Fair Value
Balance as of December 31, 2022
4,410,309 $2.73 
Granted
  
Vested
(115,931)6.64 
Forfeited/Repurchased
(280,354)2.67 
Balance as of March 31, 2023
4,014,024 $2.63 
As of March 31, 2023, there was $9.3 million of total unrecognized compensation cost related to unvested RSUs issued under the 2021 Plan, which is expected to be recognized over a weighted average period of 2.4 years.
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Incentive Units
The 2018 Plan provided for the issuance of time-based incentive units and performance-based incentive units. Time-based incentive units generally vest over four years. Performance-based incentive units vested upon the satisfaction of the performance condition as described further below.
Time-Based Incentive Partnership Units
The following table summarizes time-based incentive unit activity under the 2018 Plan:
Number of Units
Weighted Average
Grant Date
Fair Value
Weighted Average Participation Threshold
Aggregate Intrinsic Value
Balance as of December 31, 2022
3,363,856 $1.43 $1.55 $ 
Granted
   
Vested
(511,440)1.35 1.46 
Forfeited/Repurchased
(16,150)3.19 1.89 

Balance as of March 31, 2023
2,836,266 $1.68 $1.57 $ 
Vested as of March 31, 2023
6,385,021 
As of March 31, 2023, there was $3.6 million of total unrecognized compensation cost related to unvested time-based incentive units issued under the 2018 Plan, which is expected to be recognized over a weighted average period of 1.5 years.
Equity-Based Compensation Expense
The Company recognizes compensation expense in general and administrative expenses within operating expenses in the condensed consolidated statements of income for stock options, RSUs, ESPP purchase rights and time-based incentive units granted prior to the IPO, by amortizing the grant date fair value on a straight-line basis over the expected vesting period to the extent the vesting of the grant is considered probable. The Company recognizes equity-based award forfeitures in the period such forfeitures occur.
The following table summarizes the Company’s equity-based compensation expense by award type for all Plans:
Three Months Ended March 31,
20232022
Stock options$123 $122 
RSUs1,028 643 
ESPP purchase rights62  
Time-based incentive units723 603 
Total$1,936 $1,368 
Note 13. Stockholders’ Equity
Preferred Stock
In connection with the IPO, the Company’s amended and restated certificate of incorporation became effective, which authorized the issuance of 50,000,000 shares of undesignated preferred stock with a par value of $0.001 per share with rights and preferences, including voting rights, designated from time to time by the Company’s board of directors. There were no shares of preferred stock issued and outstanding as of March 31, 2023.
Common Stock
The Company has one class of common stock. In connection with the IPO, the Company’s amended and restated certificate of incorporation became effective, which authorized the issuance of 500,000,000 shares of common stock with a par value of $0.001 per share, with one vote per share. Holders of common stock are entitled to receive any dividends as may be declared from time to time by the Company’s board of directors.
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Note 14. Net Income (Loss) Per Share
The following table sets forth the computation of basic and diluted net income (loss) per share and a reconciliation of the weighted average number of shares outstanding:
Three Months Ended March 31,
20232022
Numerator:
Net income (loss)
$(9,553)$1,525 
Denominator:
Weighted-average common shares outstanding, basic
129,040,617 128,647,836 
Dilutive securities:
RSUs 5,585 
Weighted-average common shares outstanding, diluted
129,040,617 128,653,421 
Net income (loss) per share:
Net income (loss) per share, basic
$(0.07)$0.01 
Net income (loss) per share, diluted
$(0.07)$0.01 
Basic net income (loss) per share is calculated by dividing net income (loss) for the period by the weighted-average number of shares of common stock for the period. Diluted net income (loss) per share has been calculated in a manner consistent with that of basic net income (loss) per share while giving effect to shares of potentially dilutive stock option and RSU grants, as well as ESPP purchase rights, outstanding during the period, if applicable. Due to the net loss for the three months ended March 31, 2023, no potentially dilutive securities had an impact on diluted loss per share for such period. For the three months ended March 31, 2023 and 2022, respectively, 1,535,696 and 1,159,131 shares were excluded from the calculation of weighted-average diluted common shares outstanding as they had an anti-dilutive effect.
Note 15. Commitments and Contingencies
Contingencies
The Company records a loss contingency when it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. The Company also discloses material contingencies when it believes a loss is not probable but reasonably possible. Accounting for contingencies requires the Company to use judgment related to both the likelihood of a loss and the estimate of the amount or range of loss. Although the Company cannot predict with assurance the outcome of any litigation or tax matters, it does not believe there are currently any such actions that, if resolved unfavorably, would have a material impact on the Company’s operating results, financial position or cash flows.
Indemnifications
In the ordinary course of business, the Company may provide indemnifications of varying scope and terms to vendors, directors, officers and other parties with respect to certain matters. The Company has not incurred any material costs as a result of such indemnifications and has not accrued any liabilities related to such obligations in the consolidated financial statements.
Note 16. Subsequent Events
The Company has evaluated subsequent events occurring through May 10, 2023, the date that these financial statements were originally available to be issued, and determined the following subsequent event occurred that would require disclosure in these financial statements.
Partial Repayment of Revolving Line of Credit
On May 8, 2023, the Company repaid $10.0 million of the outstanding balance on its revolving line of credit. The remaining balance is due on September 24, 2026.
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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
You should read the following discussion and analysis of our financial condition and results of operations together with the condensed consolidated financial statements and related notes that are included elsewhere in this Quarterly Report on Form 10-Q. This discussion contains forward-looking statements based upon current plans, expectations and beliefs that involve risks and uncertainties. Our actual results may differ materially from those anticipated in these forward-looking statements because of various factors, including those set forth in the sections captioned “Risk Factors” and “Forward-Looking Statements” and in other parts of this Quarterly Report on Form 10-Q. Our fiscal year ends on December 31.
Overview
a.k.a. Brands is a brand accelerator of fashion brands for the next generation. Each brand in the a.k.a. portfolio is customer-led, curates quality exclusive merchandise, creates authentic and inspiring social content and targets a distinct Gen Z and Millennial audience. a.k.a. Brands leverages its next-generation operating model to help each brand accelerate its growth, scale in new markets and enhance its profitability.
We founded a.k.a. with a focus on Millennial and Gen Z audiences who primarily find inspiration for fashion on social media. We have since built a portfolio of next-generation brands with distinct fashion offerings and consumer followings:
In July 2018, we acquired Princess Polly, an Australian fashion brand focusing on fun, trendy dresses, tops, shoes and accessories with slim fit, body-confident and trendy fashion designs. The brand targets a female customer between the ages of 15 and 25.
In August 2019, we acquired Petal & Pup, an Australian fashion brand offering an assortment of trendy, flattering and feminine styles and dresses for special occasions. The brand targets female customers typically in their twenties or thirties, with more than 70% of customers between the ages of 25 and 34.
In March 2021, we acquired Culture Kings, an Australia-based premium online retailer of streetwear apparel, footwear, headwear and accessories. The brand targets male consumers between the ages of 18 and 35 who are fashion conscious, highly social and digitally focused.
In October 2021, we acquired mnml, a Los Angeles-based streetwear brand that offers competitively priced on-trend wardrobe staples. The brand targets male consumers between the ages of 18 and 35.
We acquired Rebdolls in December 2019 and sold it back to its founder in March 2023. Refer to Note 3, “Disposals,” in the Notes to our condensed consolidated financial statements included in this Quarterly Report on Form 10-Q for additional information regarding our disposition of Rebdolls.
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Key Operating and Financial Metrics
Operating Metrics
We use the following metrics to assess the progress of our business, make decisions on where to allocate capital, time and technology investments and assess the near-term and longer-term performance of our business.
The following table sets forth our key operating metrics for each period presented:
Three Months Ended March 31,
(in millions, other than dollar figures)
20232022
Active customers
3.6 3.8 
Average order value
$80 $83 
Number of orders
1.5 1.8 
Active Customers
We view the number of active customers as a key indicator of our growth, the value proposition and consumer awareness of our brand, and their desire to purchase our products. In any particular period, we determine our number of active customers by counting the total number of unique customer accounts who have made at least one purchase in the preceding 12-month period, measured from the last date of such period.
Average Order Value
We define average order value as net sales in a given period divided by the total orders placed in that period. Average order value may fluctuate as we expand into new categories or geographies or as our assortment changes.
Key Financial Metrics
The following table sets forth our key GAAP and non-GAAP financial metrics for each period presented:
Three Months Ended March 31,
(dollars in thousands)20232022
Gross margin
57%57 %
Net income (loss)
$(9,553)$1,525 
Net income (loss) margin
(8)%%
Adjusted EBITDA
$2,186 $10,652 
Adjusted EBITDA margin
%%
Net cash used in operating activities
$(2,960)$(14,903)
Free Cash Flow
$(4,814)$(17,511)
Adjusted EBITDA, Adjusted EBITDA margin and Free Cash Flow are non-GAAP measures. See “Non-GAAP Financial Measures” below for information regarding our use of Adjusted EBITDA, Adjusted EBITDA margin and Free Cash Flow and their reconciliation to net income (loss), net income (loss) margin and net cash used in operating activities, respectively.
Non-GAAP Financial Measures
In addition to our results determined in accordance with GAAP, we monitor certain non-GAAP financial measures to evaluate our operating performance, identify trends, formulate financial projections and make strategic decisions on a consolidated basis. Accordingly, we believe that non-GAAP financial information, when taken collectively, may provide useful supplemental information to investors and others in understanding and evaluating our results of operations in the same manner as our management team. The non-GAAP financial measures are presented for supplemental informational purposes only. They should not be considered a substitute for financial information presented in accordance with GAAP, and may be different from similarly-titled non-GAAP measures used by other companies. A reconciliation is provided below for each non-GAAP financial measure to the most directly comparable financial measure stated in accordance with GAAP. Investors are encouraged to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures.
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Adjusted EBITDA and Adjusted EBITDA Margin
We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: interest and other expense; provision for income taxes; depreciation and amortization expense; equity-based compensation expense; inventory step-up amortization expense, distribution center relocation costs; transaction costs; costs related to severance from headcount reductions; goodwill and intangible asset impairment; sales tax penalties; insured losses, net of any recoveries; and one-time or non-recurring items, and Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net sales. Adjusted EBITDA does not represent net income or cash flow from operating activities as it is defined by GAAP and does not necessarily indicate whether cash flows will be sufficient to fund cash needs. Because other companies may calculate EBITDA and Adjusted EBITDA differently than we do, Adjusted EBITDA may not be comparable to similarly titled measures reported by other companies. Adjusted EBITDA has other limitations as an analytical tool when compared to the use of net income (loss), which is the most directly comparable GAAP financial measure, including that Adjusted EBITDA does not reflect:
the interest or other expense we incur;
the provision for or benefit from income tax;
any attribution of costs to our operations related to our investments and capital expenditures through depreciation and amortization charges;
any transaction or debt extinguishment costs;
any costs to establish or relocate distribution centers;
any costs related to severance from headcount reductions;
any impairment of goodwill or intangible assets;
any costs related to sales tax penalties;
any insured losses, net of recoveries;
any amortization expense associated with fair value adjustments from purchase price accounting, including intangibles or inventory step-up; and
the cost of compensation we provide to our employees in the form of equity awards.
The following table reflects a reconciliation of Adjusted EBITDA to net income (loss) and Adjusted EBITDA margin to net income (loss) margin, the most directly comparable financial measure prepared in accordance with GAAP:
Three Months Ended March 31,
(dollars in thousands)20232022
Net income (loss)$(9,553)$1,525 
Add (deduct):
Total other expense, net3,885 1,171 
Provision for (benefit from) income tax(883)653 
Depreciation and amortization expense5,440 5,217 
Equity-based compensation expense1,936 1,368 
Inventory step-up amortization expense— 707 
Transaction costs— 11 
Severance264 — 
Sales tax penalties483 — 
Insured losses, net of recovery614 — 
Adjusted EBITDA$2,186 $10,652 
Net income (loss) margin(8)%%
Adjusted EBITDA margin%%
Free Cash Flow
We calculate Free Cash Flow as net cash used in operating activities reduced by purchases of property and equipment. Management believes Free Cash Flow is a useful measure of liquidity and an additional basis for assessing our ability to generate cash. There are limitations related to the use of Free Cash Flow as an analytical tool, including that other companies may calculate Free Cash Flow differently, which reduces its usefulness as a comparative measure, and Free Cash Flow does not reflect our future contractual commitments nor does it represent the total residual cash flow for a given period.
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The following table presents a reconciliation of Free Cash Flow to net cash used in operating activities, the most directly comparable financial measure prepared in accordance with GAAP:
Three Months Ended March 31,
(dollars in thousands)20232022
Net cash used in operating activities
$(2,960)$(14,903)
Less: purchases of property and equipment
(1,854)(2,608)
Free Cash Flow
$(4,814)$(17,511)
Our Free Cash Flow has fluctuated over time primarily as a result of timing of inventory purchases to support our rapid growth. While we have strong long-term relationships with our manufacturers, we usually pay for our inventory in advance. This supports our test and repeat buying model and helps with our ability to move new designs we receive from our suppliers into production and then into inventory in as few as 30 to 45 days. Our operating model requires a low level of capital expenditure.
For the three months ended March 31, 2023, net cash used in operating activities decreased by $11.9 million compared to net cash used in operating activities for the three months ended March 31, 2022. This was attributable primarily to a decrease in inventory compared to the prior period, which was driven by reduced inventory buying and sell-through of aged inventory.
For the three months ended March 31, 2023, Free Cash Flow increased by $12.7 million compared to Free Cash Flow for the three months ended March 31, 2022. This was attributable primarily to a decrease in inventory compared to the prior period, which was driven by reduced inventory buying and sell-through of aged inventory.
Factors Affecting Our Performance
Macroeconomic Environment
The macroeconomic environment in which we operate has been and, we anticipate, will continue to be pressured by adverse conditions worldwide. Inflationary pressures on consumers globally and our supply chain, rising interest rates, shifts in global spending in anticipation of a potential economic slowdown or recession, increasing labor rates and a slower-than-expected recovery from the economic impacts of the COVID-19 pandemic in Australia have pressured our net sales. Further, recent bank failures and the flow-on effects of those events, including systemic pressures, may cause instability in the banking industry or result in failures at other banks or financial institutions to which we or our suppliers may face direct or indirect exposure. Additionally, lower return on marketing investments, a higher than historical competitive promotional environment and higher merchandise returns, all stemming from the pressures previously identified, led to reduced operating income and Adjusted EBITDA performance. Consequently, our business and results of operations, including earnings and cash flows, could continue to be adversely impacted, including as a result of:
decreased consumer confidence and consumer spending and consumption habits, including spending for the merchandise that we sell and shifting to more in-store retail experiences, and negative trends in consumer purchasing patterns due to inflationary pressures and changes in consumers’ disposable income, credit availability and debt levels;
disruption to the supply chain affecting production, distribution and other logistical issues, including port closures and shipping backlogs;
challenges filling staffing requirements at our corporate headquarters and distribution centers; and
increased materials and procurement costs as a result of scarcity or increased prices of commodities and raw materials.
All of these factors have contributed and may continue to contribute to reduced orders, increased merchandise returns, higher discounts, lower net sales, lower gross margins, reduced effectiveness of marketing and increased inventories.
Brand Awareness
Our ability to promote our brands and maintain brand awareness and loyalty is critical to our success. We have a significant opportunity to continue to grow awareness and loyalty to our brands through word of mouth, brand marketing, performance marketing and increased store openings in key locations. We plan to continue to invest in performance marketing and increase our investment in brand awareness across our brands, including wholesale and marketplace opportunities, to drive our future growth. Failure to successfully promote our brands and maintain brand awareness would have an adverse impact to our operating results.
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Customer Acquisition
To continue to grow our business profitably, we intend to acquire new customers and retain our existing customers at a reasonable cost. Our methods to acquire customers have evolved and will need to continue evolving in response to changes in shopping behaviors, content consumption, costs to advertise and developments in technology. As a result of macroeconomic pressures on our results of operations, we reduced certain of our marketing efforts, which may result in acquiring customers at slower rates. Failure to continue attracting customers efficiently and profitably would adversely impact our profitability and operating results.
Customer Retention
Our results are driven not only by the ability of our brands to acquire customers, but also by their ability to retain customers and encourage repeat purchases. We monitor retention across our entire customer base. Our brands are at various stages of rolling out and evolving loyalty programs. Failure to retain customers would adversely impact our profitability and operating results.
Impact of COVID-19
In the second half of 2022, we started to experience reductions in air freight costs (which had increased in the first half of 2022 as a result of vendor delays and shutdowns due to the COVID-19 pandemic), the impact of which we expect will be realized in the Company’s cost of goods sold during 2023. We continue to monitor vendor and manufacturer shipping times and other potential disruptions in our supply chain and implement mitigation plans as necessary.
Foreign Currency Rate Fluctuations
Our international operations have provided and are expected to continue to provide a significant portion of our Company’s net sales and operating income. As a result, our Company’s net sales and operating income will continue to be affected by changes in the U.S. dollar against international currencies, but predominantly against the Australian dollar. In order to provide a framework for assessing the performance of our underlying business, excluding the effects of foreign currency rate fluctuations, we compare the percent change in the results from one period to another period in this Quarterly Report on Form 10-Q using a constant currency methodology wherein current and comparative prior period results for our operations reporting in currencies other than U.S. dollars are converted into U.S. dollars at constant exchange rates (i.e., the rates in effect on December 31, 2022, which was the last day of our prior fiscal year) rather than the actual exchange rates in effect during the respective periods. Such disclosure throughout our Management’s Discussion and Analysis of Financial Condition and Results of Operations will be described as “on a constant currency basis.” Volatility in currency exchange rates may impact the results, including net sales and operating income, of the Company in the future.
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Results of Operations
The following tables set forth our results of operations for the periods presented and express the relationship of certain line items as a percentage of net sales for those periods. The period-to-period comparison of financial results is not necessarily indicative of future results.
Three Months Ended March 31,
(in thousands)20232022
Net sales $120,485 $148,319 
Cost of sales 51,985 64,123 
Gross profit 68,500 84,196 
Operating expenses:
Selling34,406 40,364 
Marketing14,777 15,705 
General and administrative25,868 24,778 
Total operating expenses75,051 80,847 
Income (loss) from operations(6,551)3,349 
Other expense, net:
Interest expense
(2,851)(1,259)
Other income (expense)(1,034)88 
Total other expense, net(3,885)(1,171)
Income (loss) before income taxes(10,436)2,178 
Benefit from (provision for) income taxes883 (653)
Net income (loss)$(9,553)$1,525 
Three Months Ended March 31,
20232022
Net sales100 %100 %
Cost of sales43 %43 %
Gross profit57%57%
Operating expenses:
Selling29%27%
Marketing12%11%
General and administrative21 %17 %
Total operating expenses62 %55 %
Income (loss) from operations(5%)2%
Other expense, net:
Interest expense
(2%)(1%)
Other income (expense)(1 %)— %
Total other expense, net(3 %)(1 %)
Income (loss) before income taxes(9 %)%
Benefit from (provision for) income taxes%— %
Net income (loss)(8%)1%
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Comparison of the Three Months Ended March 31, 2023 and 2022
Net Sales
Three Months Ended March 31,
(in thousands)20232022
Net sales
$120,485 $148,319 
Net sales decreased by $27.8 million, or 19%, for the three months ended March 31, 2023 compared to the same period in 2022. The decrease in net sales was primarily driven by a 17% decrease in the number of orders, from 1.8 million in 2022 to 1.5 million in 2023, and a decrease in our average order value of 4%, from $83 in 2022 to $80 in 2023, which was primarily due to changes in foreign currency rates and higher promotional activity. On a constant currency basis, net sales and average order value for the three months ended March 31, 2023 would have decreased 16% and been flat, respectively.
Cost of Sales
Three Months Ended March 31,
(dollars in thousands)20232022
Cost of sales
$51,985 $64,123 
Percent of net sales
43 %43 %
Cost of sales decreased by $12.1 million, or 19%, for the three months ended March 31, 2023 compared to the same period in 2022. This decrease was primarily driven by the 19% reduction in net sales for the three months ended March 31, 2023.
Gross Profit
Three Months Ended March 31,
(dollars in thousands)20232022
Gross profit$68,500 $84,196 
Gross margin 57 %57 %
Gross profit decreased by $15.7 million, or 19%, for the three months ended March 31, 2023 compared to the same period in 2022. This decrease was primarily due to the 19% reduction in net sales for the three months ended March 31, 2023.
Selling Expenses
Three Months Ended March 31,
(dollars in thousands)20232022
Selling
$34,406 $40,364 
Percent of net sales
29 %27 %
Selling expenses decreased by $6.0 million, or 15%, for the three months ended March 31, 2023 compared to the same period in 2022. This decrease was driven by the 19% decrease in net sales for the three months ended March 31, 2023, partially offset by increased costs for distribution and store facilities. The increase in selling expenses as a percentage of net sales was primarily due to increased costs for distribution and store facilities, as well as the decrease in average order value.
Marketing Expenses
Three Months Ended March 31,
(dollars in thousands)20232022
Marketing
$14,777 $15,705 
Percent of net sales
12 %11 %
Marketing expenses decreased by $0.9 million, or 6%, for the three months ended March 31, 2023 compared to the same period in 2022. The decrease in marketing expenses was driven by a slower start to marketing spend during the three months ended March 31, 2023 due to the elevated promotional environment in 2023 and a decrease in marketing effectiveness. The increase in marketing expenses as a percentage of net sales was primarily due to lower sales volume in the first quarter compared to last year.
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General and Administrative Expenses
Three Months Ended March 31,
(dollars in thousands)20232022
General and administrative$25,868 $24,778 
Percent of net sales21 %17 %
General and administrative expenses increased by $1.1 million, or 4%, for the three months ended March 31, 2023 compared to the same period in 2022. The increase was driven by a $0.6 million increase in salaries and benefits, a $0.6 million increase in equity-based compensation, a $0.5 million increase in sales tax penalties and a $0.5 million increase in professional fees. Partially offsetting these increases was a $1.1 million decrease in intangible amortization. The increase in general and administrative expenses as a percentage of net sales resulted primarily from lower net sales for the three months ended March 31, 2023 compared to the same period in 2022.
Other Expense, Net
Three Months Ended March 31,
(dollars in thousands)20232022
Other expense, net:
Interest expense$(2,851)$(1,259)
Other expense(1,034)88 
Total other expense, net
$(3,885)$(1,171)
Percent of net sales
(3)%(1)