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Table of Contents
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
__________________________________________________________________________________________________
FORM 10-Q
__________________________________________________________________________________________________
(Mark One)
    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2024
OR
    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from __________ to __________
Commission File Number: 001-40828
__________________________________________________________________________________________________
a.k.a. Brands Holding Corp.
(Exact name of registrant as specified in its charter)
__________________________________________________________________________________________________
Delaware87-0970919
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
100 Montgomery Street, Suite 2270
San Francisco, California 94104
(Address of principal executive offices, including zip code)
415-295-6085
(Registrant’s Telephone Number, Including Area Code)
__________________________________________________________________________________________________
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, par value $0.001 per share
AKANew York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 (the “Exchange Act”) during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer¨Accelerated Filer¨
Non-accelerated filerxSmaller Reporting Company
x
Emerging Growth Companyx
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No x
As of November 5, 2024, the registrant had 10,640,393 shares of common stock outstanding.


Table of Contents
a.k.a. BRANDS HOLDING CORP.
FORM 10-Q
TABLE OF CONTENTS
Page
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FORWARD-LOOKING STATEMENTS
All statements other than statements of historical facts contained in this Quarterly Report on Form 10-Q, including statements regarding our future results of operations and financial position, or that describe our plans, goals, intentions, objectives, strategies, expectations, beliefs and assumptions, are forward-looking statements. The words “believe,” “may,” “might,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “project,” “plan,” “objective,” “could,” “would,” “should” and similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. We caution that the forward-looking statements in this Quarterly Report on Form 10-Q are subject to a number of known and unknown risks, uncertainties and assumptions that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. Factors that could contribute to these differences include, among other things:
economic downturns and market conditions beyond our control, including periods of inflation;
the quality of global financial markets;
risks related to doing business in China, including changes in the political and economic policies of the Chinese government or in relations between China and the United States;
rapid changes in consumer preferences in the apparel, footwear and accessories industry;
our ability to acquire new customers in a cost-effective manner;
our ability to retain existing customers and maintain average order value levels;
the effectiveness of our marketing and our ability to maintain high customer traffic;
the rate of merchandise returns;
our ability to manage inventory effectively;
our ability to procure sufficient quantities of third-party merchandise on favorable terms;
our ability to identify brands to acquire or to integrate and manage our acquisitions and investments effectively;
the effectiveness of our growth strategy;
our ability to expand into new markets;
risks related to doing business internationally, including international economic, geopolitical instability (including the ongoing Ukraine and Israel wars), legal, compliance and supply chain risks;
interruptions in or increased costs of shipping;
risks related to our direct-to-consumer business model;
risks related to sales of our products through wholesale and third-party marketplace providers;
risks related to our use of social media and influencers in marketing, including potential impact to our reputation or regulatory scrutiny;
our ability to achieve projected results or to meet the expectations of securities analysts or investors;
fluctuations in our operating results;
our ability to track our key operating metrics accurately;
our ability to maintain our corporate integrity or the image and reputation of our brands;
our ability to continue to comply with the New York Stock Exchange (the “NYSE”) listing standards and maintain the listing of our common stock on the NYSE;
potential liability for uncollected sales tax in certain jurisdictions;
foreign currency exchange rate fluctuations;
the effects of weather conditions, natural disasters or other unexpected events, including global health crises;
our ability to attract or retain key personnel, manage executive officer succession effectively or hire, develop and motive key employees;
risks related to our decentralized brand management structure;
increases in labor costs or fluctuations in wage rates or the price, availability or quality of raw materials and finished goods;
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risks related to distribution, including expansion of the capacity of our fulfillment centers;
our ability to meet stakeholder expectations for ethically- and sustainably-sourced fashion;
declines in the fair value of intangible assets, or impairment of goodwill, of a business unit;
our ability to comply with changing laws or regulations or contractual or other obligations related to data privacy and security;
our reliance upon third-party suppliers and manufacturers;
changes in accounting standards and subjective assumptions, estimates and judgments by management relating to complex accounting matters;
our and our suppliers’ compliance with laws or regulations regarding consumer protection, promotions, safety or other matters;
risks related to climate change;
our ability to comply with changing U.S., Australian or international trade policy, tariff or import/export regulations;
our reliance on overseas manufacturing and supply partners, including vendors located in jurisdictions presenting an increased risk of bribery and corruption;
inadequacy, interruption or integration or security failure of our and third parties’ information technology systems;
security breaches or resulting loss, theft, misuse or unauthorized disclosure or access of customer, supplier or sensitive company information;
risks related to customer use of mobile devices to shop;
restrictions or changes to “cookie” technology as a means of tracking consumer behavior;
third-party claims of infringement, misappropriation or other violation of intellectual property rights;
our ability to adequately establish, maintain, protect or enforce our intellectual property or proprietary rights, or prevent third parties from making unauthorized use of such rights, such as by counterfeiting of our products;
risks related to collecting payments from customers;
system interruptions that impair customer access to our sites or other performance failures in our technology infrastructure;
the impact of our indebtedness, including future indebtedness, on our business and growth prospects;
our ability to service our indebtedness;
limitations on our operations as a result of restrictive covenants in our financing documents;
our ability to refinance our indebtedness;
our ability to raise capital or generate cash flows necessary to expand our operations;
risks related to Summit Partners LP’s control of us;
volatility in our stock price, including as a result of sales of substantial amounts of our common stock;
our decisions concerning the allocation of capital including the extent to which we repurchase shares of our common stock;
our ability to develop and maintain proper and effective internal control over financial reporting; and
the other risk factors set forth under Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2023, filed with the Securities and Exchange Commission (the “SEC”) on March 7, 2024 (the “2023 Form 10-K”).
Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this Quarterly Report on Form 10-Q may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.
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You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this Quarterly Report on Form 10-Q to conform these statements to actual results or changes in our expectations, unless otherwise required by law.
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PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except share amounts)
(unaudited)
September 30,
2024
December 31,
2023
Assets
Current assets:
Cash and cash equivalents
$23,077 $21,859 
Accounts receivable, net
6,690 4,796 
Inventory
106,030 91,024 
Prepaid income taxes1,369  
Prepaid expenses and other current assets
19,111 18,016 
Total current assets
156,277 135,695 
Property and equipment, net
29,382 27,154 
Operating lease right-of-use assets
62,332 37,465 
Intangible assets, net
56,130 64,322 
Goodwill
96,012 94,898 
Deferred tax assets1,539 1,569 
Other assets2,429 618 
Total assets
$404,101 $361,721 
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable
$30,598 $28,279 
Accrued liabilities
33,198 25,223 
Sales returns reserve
8,331 9,610 
Deferred revenue
12,880 11,782 
Income taxes payable 257 
Operating lease liabilities, current
7,523 7,510 
Current portion of long-term debt
6,300 3,300 
Total current liabilities
98,830 85,961 
Long-term debt
105,610 90,094 
Operating lease liabilities
60,931 35,344 
Other long-term liabilities
1,798 1,704 
Total liabilities
267,169 213,103 
Commitments and contingencies (Note 15)
Stockholders’ equity:
Preferred stock, $0.001 par value; 50,000,000 shares authorized; zero shares issued or outstanding as of each of September 30, 2024 and December 31, 2023
  
Common stock, $0.001 par value; 500,000,000 shares authorized; 10,631,326 and 10,567,881 shares issued and outstanding as of September 30, 2024 and December 31, 2023, respectively
128 128 
Additional paid-in capital
470,194 466,172 
Accumulated other comprehensive loss
(49,344)(50,269)
Accumulated deficit
(284,046)(267,413)
Total stockholders’ equity
136,932 148,618 
Total liabilities and stockholders’ equity
$404,101 $361,721 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(in thousands, except share and per share amounts)
(unaudited)
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Net sales
$149,903 $140,833 $415,674 $397,346 
Cost of sales
62,983 62,865 177,111 173,522 
Gross profit
86,920 77,968 238,563 223,824 
Operating expenses:
Selling
41,887 36,660 117,293 106,998 
Marketing
19,278 18,511 52,432 51,642 
General and administrative
27,827 24,622 76,367 74,681 
Goodwill impairment
 68,524  68,524 
Total operating expenses
88,992 148,317 246,092 301,845 
Loss from operations
(2,072)(70,349)(7,529)(78,021)
Other expense, net:
Interest expense(2,707)(2,798)(7,661)(8,490)
Other expense
(750)(541)(1,048)(2,325)
Total other expense, net(3,457)(3,339)(8,709)(10,815)
Loss before income taxes
(5,529)(73,688)(16,238)(88,836)
Benefit from (provision for) income taxes
90 3,278 (395)3,833 
Net loss
$(5,439)$(70,410)$(16,633)$(85,003)
Net loss per share:
Basic and diluted
$(0.51)$(6.58)$(1.58)$(7.92)
Weighted average shares outstanding:
Basic and diluted
10,595,526 10,695,621 10,538,591 10,736,628 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in thousands)
(unaudited)
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Net loss
$(5,439)$(70,410)$(16,633)$(85,003)
Other comprehensive income (loss):
Currency translation
4,332 (6,552)925 (12,407)
Total comprehensive loss
$(1,107)$(76,962)$(15,708)$(97,410)
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(in thousands, except share data)
(unaudited)
Common Stock
Additional Paid-In Capital

Accumulated Other Comprehensive Loss
Accumulated Deficit
Total Stockholders’ Equity
Shares
Amount
Balance as of December 31, 2023
10,567,881 $128 $466,172 $(50,269)$(267,413)$148,618 
Equity-based compensation— — 1,956 — — 1,956 
Issuance of common stock under employee equity plans, net of shares withheld19,458 — (88)— — (88)
Repurchase of shares
(104,103)— (1,063)— — (1,063)
Cumulative translation adjustment— — — (4,980)— (4,980)
Net loss— — — — (8,933)(8,933)
Balance as of March 31, 202410,483,236 128 466,977 (55,249)(276,346)135,510 
Equity-based compensation— — 1,895 — — 1,895 
Issuance of common stock under employee equity plans, net of shares withheld59,279 — (21)— — (21)
Repurchase of shares(13,096)— (125)— — (125)
Cumulative translation adjustment— — — 1,573 — 1,573 
Net loss— — — — (2,261)(2,261)
Balance as of June 30, 202410,529,419 128 468,726 (53,676)(278,607)136,571 
Equity-based compensation— — 2,136 — — 2,136 
Issuance of common stock under employee equity plans, net of shares withheld104,706 — (585)— — (585)
Repurchase of shares
(2,799) (83)— — (83)
Cumulative translation adjustment— — — 4,332 — 4,332 
Net loss— — — — (5,439)(5,439)
Balance as of September 30, 202410,631,326 $128 $470,194 $(49,344)$(284,046)$136,932 
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(in thousands, except share data)
(unaudited)
Common Stock
Additional Paid-In Capital

Accumulated Other Comprehensive Loss
Accumulated Deficit
Total Stockholders’ Equity
Shares*
Amount
Balance as of December 31, 2022
10,750,586 $129 $460,660 $(45,185)$(168,527)$247,077 
Equity-based compensation— — 1,936 — — 1,936 
Issuance of common stock under employee equity plans, net of shares withheld6,882 — (43)— — (43)
Cumulative translation adjustment— — — (3,925)— (3,925)
Net loss
— — — — (9,553)(9,553)
Balance as of March 31, 202310,757,468 129 462,553 (49,110)(178,080)235,492 
Equity-based compensation— — 1,824 — — 1,824 
Issuance of common stock under employee equity plans, net of shares withheld42,117 — 66 — — 66 
Repurchase of shares(56,153)— (299)— — (299)
Cumulative translation adjustment— — — (1,930)— (1,930)
Net loss— — — — (5,040)(5,040)
Balance as of June 30, 202310,743,432 129 464,144 (51,040)(183,120)230,113 
Equity-based compensation— — 1,719 — — 1,719 
Issuance of common stock under employee equity plans, net of shares withheld13,802 — (40)— — (40)
Repurchase of shares(72,848)(1)(611)— — (612)
Cumulative translation adjustment— — — (6,552)— (6,552)
Net loss— — — — (70,410)(70,410)
Balance as of September 30, 202310,684,386 $128 $465,212 $(57,592)$(253,530)$154,218 
The accompanying notes are an integral part of these condensed consolidated financial statements.
* Adjusted for the one-for-12 Reverse Stock Split. Refer to Note 13, “Stockholders’ Equity.”
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a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)
Nine Months Ended September 30,
20242023
Cash flows from operating activities:
Net loss$(16,633)$(85,003)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Depreciation expense4,720 5,912 
Amortization expense8,303 8,782 
Amortization of debt issuance costs451 470 
Lease incentives 1,499 
Loss on disposal of businesses673 1,533 
Non-cash operating lease expense6,524 5,786 
Equity-based compensation5,987 5,478 
Deferred income taxes, net16 3 
Goodwill impairment
 68,524 
Changes in operating assets and liabilities:
Accounts receivable, net
(1,803)111 
Inventory(16,725)20,428 
Prepaid expenses and other current assets(397)(5,448)
Accounts payable2,276 7,495 
Income taxes payable(1,625)(4,528)
Accrued liabilities7,839 (10,912)
Sales returns reserve
(1,199)3,714 
Deferred revenue1,083 (4)
Lease liabilities(5,828)(5,798)
Net cash (used in) provided by operating activities
(6,338)18,042 
Cash flows from investing activities:
Purchases of intangible assets
(5)(59)
Purchases of property and equipment(7,689)(5,462)
Net cash used in investing activities
(7,694)(5,521)
Cash flows from financing activities:
Proceeds from line of credit, net of issuance costs
34,500  
Repayment of line of credit(13,000)(33,100)
Repayment of debt(3,300)(4,200)
Taxes paid related to net share settlement of equity awards(786)(107)
Proceeds from issuances under equity-based compensation plans93 90 
Repurchase of shares(1,272)(910)
Net cash provided by (used in) financing activities
16,235 (38,227)
Effect of exchange rate changes on cash, cash equivalents and restricted cash
(674)(63)
Net increase (decrease) in cash, cash equivalents and restricted cash
1,529 (25,769)
Cash, cash equivalents and restricted cash at beginning of period
24,029 48,373 
Cash, cash equivalents and restricted cash at end of period
$25,558 $22,604 
Reconciliation of cash, cash equivalents and restricted cash:
Cash and cash equivalents
$23,077 $20,742 
Restricted cash, included in prepaid expenses and other current assets
538 1,862 
Restricted cash, included in other assets
1,943  
Total cash, cash equivalents and restricted cash$25,558 $22,604 
The accompanying notes are an integral part of these condensed consolidated financial statements.
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a.k.a. BRANDS HOLDING CORP.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(tabular amounts in thousands, except share, per share data, unit, per unit data, ratios, or as noted)
(unaudited)
Note 1. Organization and Description of Business
a.k.a. Brands Holding Corp. (together with our wholly-owned subsidiaries, collectively, the “Company”), which operates under the name “a.k.a. Brands” or “a.k.a.,” is a portfolio of next-generation fashion brands for the next generation of consumers. The Company seeks to leverage its industry expertise and operational synergies to accelerate its brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability.
The Company is headquartered in San Francisco, California, with buying, studio, marketing, fulfillment and administrative functions primarily in Australia and the United States.
Note 2. Significant Accounting Policies
Principles of Consolidation and Basis of Presentation
The Company’s unaudited condensed consolidated interim financial statements have been prepared in accordance with Article 10 of the SEC’s Regulation S-X. As permitted under those rules, certain footnotes or other financial information that are normally required by generally accepted accounting principles in the United States (“GAAP”) can be condensed or omitted. These financial statements have been prepared on the same basis as our annual financial statements and, in the opinion of management, reflect all adjustments, consisting only of normal recurring adjustments, which are necessary for the fair statement of our financial information. The accompanying unaudited condensed consolidated financial statements and related financial information should be read in conjunction with the audited consolidated financial statements and the related notes thereto for the year ended December 31, 2023 which are included in the 2023 Form 10-K. The year-end condensed consolidated balance sheet data were derived from audited financial statements, but do not include all disclosures required by GAAP. These interim results are not necessarily indicative of the results to be expected for the fiscal year ending December 31, 2024 or for any other interim period or for any other future year. The accompanying condensed consolidated financial statements include the balances of the Company and all of its wholly-owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates
The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. Actual results could materially differ from those estimates. On an ongoing basis, the Company evaluates items subject to significant estimates and assumptions.
Revenue Recognition
Revenue is primarily derived from the sale of apparel merchandise through the Company’s online websites, stores, third-party marketplaces, wholesale partnerships and, when applicable, shipping revenue.
Revenue is recognized in an amount that reflects the consideration expected to be received in exchange for products. To determine revenue recognition for contracts with customers in accordance with Revenue from Contracts with Customers (Topic 606), the Company recognizes revenue from the commercial sales of products and contracts by applying the following five steps: (1) identification of the contract, or contracts, with the customer; (2) identification of the performance obligations in the contract; (3) determination of the transaction price; (4) allocation of the transaction price to the performance obligations in the contract; and (5) recognition of revenue when, or as, the Company satisfies its performance obligation. A contract is created with the customer at the time the order is placed by the customer, which creates a single performance obligation. The Company recognizes revenue for its single performance obligation at the time control of the product passes to the customer, which is when the goods are transferred to a third-party common carrier, for purchases through the Company’s online websites, or at point of sale, for purchases in its stores. In addition, the Company has elected to treat shipping and handling as fulfillment activities and not a separate performance obligation.
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Net sales from product sales includes shipping charged to the customer and is recorded net of taxes collected from customers, which are recorded in accrued liabilities and are remitted to governmental authorities. Cash discounts earned by the customers at the time of purchase and estimates for sales return allowances are deducted from gross revenue in determining net sales.
The Company generally provides refunds for goods returned within 30 to 45 days from the original purchase date. A returns reserve is recorded by the Company based on historical refund experience with a corresponding reduction of sales and cost of sales. The returns reserve was $8.3 million and $9.6 million as of September 30, 2024 and December 31, 2023, respectively.
The following table presents a summary of the Company’s sales return reserve:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Beginning balance
$7,930 $6,107 $9,610 $3,968 
Returns
(33,474)(27,431)(96,044)(74,306)
Provision
33,875 28,806 94,765 77,820 
Ending balance
$8,331 $7,482 $8,331 $7,482 
The Company also sells gift cards and issues online credits in lieu of cash refunds or exchanges. Proceeds from the issuance of gift cards and online credits issued are recorded as deferred revenue and recognized as revenue when the gift cards or online credit are redeemed or, upon inclusion in gift card and online credit breakage estimates. Breakage estimates are determined based on historical experience.
Revenue recognized in net sales on breakage of gift cards and online credit for each of the three months ended September 30, 2024 and 2023 was $0.4 million. Revenue recognized in net sales on breakage of gift cards and online credit for the nine months ended September 30, 2024 and 2023 was $1.8 million and $1.0 million, respectively.
The following table presents the disaggregation of the Company’s net sales by geography, based on customer address:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
U.S.$100,180 $83,846 $272,693 $236,439 
Australia/New Zealand43,938 50,022 123,103 139,505 
Rest of world5,785 6,965 19,878 21,402 
Total$149,903 $140,833 $415,674 $397,346 
Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and is regularly reviewed by the Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company has determined that its four brands are each an operating segment. The Company has aggregated its operating segments into one reportable segment based on the similar nature of products sold, production, merchandising and distribution processes involved, target customers and economic characteristics.
Recent Accounting Pronouncements
In November 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This standard requires disclosure of significant segment expenses and other segment items by reportable segment. This ASU becomes effective for annual periods beginning in 2024 and interim periods in 2025. The Company is assessing the impact of this ASU.
In December 2023, FASB issued ASU 2023-09, Improvements to Income Tax Disclosures, which will require incremental income tax disclosures on an annual basis for all public entities. The amendments require that public business entities disclose specific categories in the rate reconciliation and provide additional information for reconciling items meeting a quantitative threshold. The amendments also require disclosure of income taxes paid to be disaggregated by jurisdiction, and disclosure of income tax expense disaggregated by federal, state and foreign. ASU 2023-09 is effective for annual reporting beginning with the fiscal year ending December 31, 2025. The Company is currently evaluating the incremental disclosures that will be required in the Company’s consolidated financial statements.
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Note 3. Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets are comprised of the following:
September 30,
2024
December 31,
2023
Inventory prepayments$8,248 $4,982 
Other10,863 13,034 
Total prepaid expenses and other current assets$19,111 $18,016 
Note 4. Property and Equipment, Net
Property and equipment, net is comprised of the following:
September 30,
2024
December 31,
2023
Furniture and fixtures
$5,243 $2,439 
Machinery and equipment
4,760 6,008 
Computer equipment and capitalized software
7,968 7,531 
Leasehold improvements
29,316 27,680 
Total property and equipment
47,287 43,658 
Less: accumulated depreciation
(17,905)(16,504)
Total property and equipment, net
$29,382 $27,154 
Total depreciation expense was $1.7 million for each of the three months ended September 30, 2024 and 2023 and was $4.7 million and $5.9 million for the nine months ended September 30, 2024 and 2023, respectively.
Note 5. Goodwill
The carrying value of goodwill, as of September 30, 2024 and December 31, 2023, was $96.0 million and $94.9 million, respectively. No goodwill impairment was required during the three and nine months ended September 30, 2024. $68.5 million of goodwill impairment was recorded during the three and nine months ended September 30, 2023.
The following table summarizes goodwill activity:
Balance as of December 31, 2023
$94,898 
Changes in foreign currency translation
1,114 
Balance as of September 30, 2024
$96,012 
Note 6. Intangible Assets
The gross amounts and accumulated amortization of acquired identifiable intangible assets with finite useful lives as of September 30, 2024 and December 31, 2023, included in intangible assets, net in the accompanying condensed consolidated balance sheets, are as follows:
September 30, 2024December 31, 2023
Useful life
Weighted
Average
Amortization
Period 2024
2024
Weighted
Average
Amortization
Period 2023
2023
Customer relationships
4 years0.5 years$9,669 1.2 years$21,640 
Brands
10 years6.2 years84,502 6.9 years84,023 
Trademarks
5 years0.5 years109 1.3 years107 
Total intangible assets
94,280 105,770 
Less: accumulated amortization
(38,150)(41,448)
Total intangible assets, net
$56,130 $64,322 
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Amortization of acquired intangible assets with finite useful lives is included in general and administrative expenses and was $2.8 million and $2.9 million for the three months ended September 30, 2024 and 2023, respectively, and was $8.3 million and $8.8 million for the nine months ended September 30, 2024 and 2023, respectively.
Future estimated amortization expense for acquired identifiable intangible assets is as follows:
Amortization Expense
Year ending December 31:
Remainder of 2024
$2,474 
20259,603 
20268,681 
20278,450 
20287,566 
Thereafter19,356 
Total amortization expense$56,130 
Note 7. Debt
Senior Secured Credit Facility
On September 24, 2021, in connection with the closing of the Company’s initial public offering (“IPO”), certain subsidiaries of the Company entered into a senior secured credit facility comprised of a $100.0 million term loan and a $50.0 million revolving line of credit, as well as an option for additional term loan of up to $50.0 million through an accordion feature. The senior secured credit facility also allows for the issuance of one or more letters of credit from time to time by syndicate lenders. Effective April 4, 2023, the Company modified its senior secured credit facility under existing contractual provisions to yield interest from interest rates based on Term SOFR, as defined in the credit agreement for the senior secured credit facility (the “Credit Agreement”). Key terms and conditions of each facility were as follows:
The $100.0 million term loan matures five years after closing, in September 2026, and requires the Company to make amortized annual payments of 5.0% during the first and second years, 7.5% during the third and fourth years and 10.0% during the fifth year with the balance of the loan due at maturity. Borrowings under the term loan accrue interest at Term SOFR plus an applicable margin dependent upon our net leverage ratio, as defined in the Credit Agreement. The highest interest rate under the agreement occurs at a net leverage ratio of greater than 2.75x, yielding an interest rate of Term SOFR plus 3.25%.
The $50.0 million revolving line of credit, which matures five years after closing, accrues interest at Term SOFR plus an applicable margin dependent upon our net leverage ratio. The highest interest rate under the Credit Agreement occurs at a net leverage ratio of greater than 2.75x, yielding an interest rate of Term SOFR plus 3.25%. Additionally, a margin fee of 25-35 basis points is assessed on unused amounts under the revolving line of credit, subject to adjustment based on our net leverage ratio.
The $50.0 million accordion feature allows the Company to enter into additional term loan borrowings at terms to be agreed upon at the time of issuance, but on substantially the same basis as the original term loan, which includes the requirement to make amortized annual payments at the same cadence as that of the original term loan.
The senior secured credit facility requires that the Company maintain a maximum total net leverage ratio of 3.50 to 1.00 and maintain a minimum fixed charge coverage ratio of 1.25 to 1.00, each as of the last day of any fiscal quarter. In the event that the Company fails to comply with the financial covenant, the Company will have the option to make certain equity contributions, directly or indirectly, to cure any non-compliance with such covenant, subject to certain other conditions and limitations. The Company is required to make a mandatory prepayment as a percentage of excess cash flows, as defined in the Credit Agreement, in the period based on the Company triggering certain net debt leverage ratios. Specifically, a mandatory prepayment of 50% of excess cash flows is required if the Company’s net leverage ratio exceeds 2.75x, and a mandatory prepayment of 25% of excess cash flows is required if the Company’s net leverage ratio is greater than or equal to 2.25x. As of September 30, 2024, the Company was in compliance with all debt covenants.
During the nine months ended September 30, 2024, the Company borrowed $34.5 million under its revolving line of credit, with final payoff due on September 24, 2026, and voluntarily repaid $13.0 million of the amounts outstanding under its revolving line of credit.
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As of September 30, 2024, the all-in rate (Term SOFR plus the applicable margin) for the Company’s term loan and borrowings under the revolving line of credit was 8.21%.
Total Debt and Interest
Outstanding debt consisted of the following:
September 30,
2024
December 31,
2023
Term loan$91,150 $94,450 
Revolving credit facility21,500  
Capitalized debt issuance costs
(740)(1,056)
Total debt111,910 93,394 
Less: current portion
(6,300)(3,300)
Total long-term debt
$105,610 $90,094 
Interest expense, which included the amortization of debt issuance costs, totaled $2.7 million and $2.8 million for the three months ended September 30, 2024 and 2023, respectively, and totaled $7.7 million and $8.5 million for the nine months ended September 30, 2024 and 2023, respectively. Additionally, as of September 30, 2024, the Company had $2.2 million of outstanding letters of credit. As of September 30, 2024, the carrying value of the Company’s total debt was $111.9 million, while the fair value of the Company’s total debt, valued using level 2 inputs, was $103.3 million.
Note 8. Leases
The Company leases office locations, warehouse facilities and stores under various non-cancellable operating lease agreements. The Company’s leases have remaining lease terms of approximately 1 year to 10 years, which represent the non-cancellable periods of the leases and include extension options that the Company determined are reasonably certain to be exercised. The Company excludes from the lease terms any extension options that are not reasonably certain to be exercised, ranging from approximately 6 months to 3 years. Lease payments consist primarily of fixed rental payments for the right to use the underlying leased assets over the lease terms as well as payments for common area maintenance and administrative services. The Company often receives customary incentives from landlords, such as reimbursements for tenant improvements and rent abatement periods, which effectively reduce the total lease payments owed for these leases. Leases are classified as operating or financing at commencement. The Company does not have any material financing leases.
Operating lease right-of-use assets and liabilities on the condensed consolidated balance sheets represent the present value of the remaining lease payments over the remaining lease terms. The Company uses its incremental borrowing rate to calculate the present value of the lease payments, as the implicit rates in the leases are not readily determinable. Operating lease costs consist primarily of the fixed lease payments included in the operating lease liabilities and are recorded on a straight-line basis over the lease terms.
The Company’s operating lease costs were as follows:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Operating lease costs$3,502$2,557$8,917$7,467
Variable lease costs310246914640
Short-term lease costs10497293284
Total lease costs$3,916$2,900$10,124$8,391
The Company does not have any sublease income and the Company’s lease agreements do not contain any residual value guarantees or material restrictive covenants.
Supplemental cash flow information relating to the Company’s operating leases was as follows:
Nine Months Ended September 30,
20242023
Cash paid for operating lease liabilities$8,095$5,990
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities31,2277,240
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Other information relating to the Company’s operating leases was as follows:
September 30,
2024
December 31,
2023
Weighted-average remaining lease term
6.9 years6.4 years
Weighted-average discount rate
6.7%5.1%
As of September 30, 2024, the maturities of operating lease liabilities were as follows:
Remainder of 2024
$2,272
202513,309
202613,312
202711,888
202811,009
Thereafter
36,678
Total remaining lease payments
88,468
Less: imputed interest
20,014
Total operating lease liabilities
68,454
Less: current portion
(7,523)
Long-term operating lease liabilities
$60,931
Note 9. Income Taxes
Interim income taxes are based on an estimated annualized effective tax rate applied to the respective quarterly periods, adjusted for discrete tax items in the period in which they occur. Although the Company believes its tax estimates are reasonable, the Company can make no assurance that the final tax outcome of these matters will not be different from that which it has reflected in its historical income tax provisions and accruals. The Company will adjust its liability for uncertain tax positions, if any, based on changes in facts and circumstances such as the closing of a tax audit or changes in estimates. The Company’s income tax provision may be impacted to the extent that the final outcome of these tax positions is different than the position taken.
The Company is subject to income taxes in the United States and Australia. Significant judgment is required in evaluating the Company’s tax positions and determining the provision for income taxes. During the ordinary course of business, the Company considers tax positions for which the ultimate tax determination is uncertain for the purpose of determining whether a reserve is required, despite the Company’s belief that the tax positions are fully supportable. To date the Company has not established a reserve provision because the Company believes that all tax positions are highly certain.
The following table summarizes our effective tax rate for the periods presented:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Loss before income taxes$(5,529)$(73,688)$(16,238)$(88,836)
Benefit from (provision for) income taxes
903,278(395)3,833
Effective tax rate1.6%4.4%(2.4)%4.3%
For the three and nine months ended September 30, 2024, the Company utilized the discrete effective tax rate method, as allowed by ASC 740-270-30-18, to calculate its interim income tax provision. The discrete method is applied when the application of the estimated annual effective tax rate yields an estimate that is not reliable and the actual effective rate for the year-to-date results represents the best estimate of the annual effective tax rate. The Company believes that the use of the estimated annual effective tax rate method is not reliable in situations where marginal projected ordinary annual income and significant permanent differences would result in wide variability in the estimated annual effective tax rate. The Company monitors its methodology each quarter to determine the best estimate of the annual effective tax rate. As a result of applying the discrete method approach, the Company recorded a year-to-date tax expense on its year-to-date pre-tax losses as of September 30, 2024.
For the three and nine months ended September 30, 2024, as compared to the same periods in the prior year, the Company’s effective tax rate changed due to higher income before income taxes in the U.S. and a full valuation allowance on the net deferred tax assets in Australia. The effective tax rate was lower than the U.S. statutory rate of 21.0% for the three and nine months ended September 30, 2024 primarily due to non-deductible permanent differences in the U.S. and a full valuation allowance on the net deferred tax assets in Australia.
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Note 10. Accrued Liabilities
Accrued liabilities consisted of the following:
September 30,
2024
December 31,
2023
Accrued salaries and other benefits
$11,743 $8,428 
Accrued freight costs
4,543 3,976 
Sales tax payable
3,167 4,955 
Accrued marketing costs
5,225 2,885 
Accrued professional services
1,845 909 
Other accrued liabilities
6,675 4,070 
Total accrued liabilities
$33,198 $25,223 
Note 11. Deferred Revenue
Deferred revenue consisted of the following:
September 30,
2024
December 31,
2023
Gift cards
$11,420 $11,303 
Other
1,460 479 
Total deferred revenue
$12,880 $11,782 
Note 12. Equity-based Compensation
Incentive Plans
2021 Omnibus Incentive Plan
In September 2021, the Company’s board of directors adopted, and its stockholders approved, the 2021 Omnibus Incentive Plan (the “2021 Plan”) which became effective in connection with the IPO. The 2021 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units and other forms of equity and cash compensation. A total of 408,355 shares of the Company’s common stock, as adjusted for the Reverse Stock Split (refer to Note 13, “Stockholders’ Equity”), were initially reserved for issuance under the 2021 Plan. The number of shares of common stock reserved and available for issuance under the 2021 Plan increases on January 1 of each year by 1% of the number of shares of the Company’s common stock outstanding on the immediately preceding December 31, or such lesser number of shares as determined by the compensation committee of the Company’s board of directors. On May 30, 2023, the Company’s stockholders approved an amendment to the 2021 Plan to increase the number of shares available for issuance under the 2021 Plan by 833,333 shares of the Company’s common stock, as adjusted for the Reverse Stock Split. On May 22, 2024, the Company’s stockholders approved an amendment to the 2021 Plan to increase the number of shares available for issuance under the 2021 Plan by 1,100,000 shares of the Company’s common stock. As of September 30, 2024, there were 2,662,075 shares reserved for issuance of awards under the 2021 Plan.
2021 Employee Stock Purchase Plan
In September 2021, the Company’s board of directors adopted, and its stockholders approved, the 2021 Employee Stock Purchase Plan (the “ESPP”) which became effective in connection with the IPO. A total of 102,088 shares of the Company’s common stock, as adjusted for the Reverse Stock Split, were initially reserved for issuance under the ESPP. The number of shares reserved and available for issuance under the ESPP automatically increases on January 1 of each year by 1% of the number of shares of the Company’s common stock outstanding on the immediately preceding December 31, or such lesser number of shares as determined by the compensation committee of the Company’s board of directors. As of September 30, 2024, there were 422,475 shares reserved for issuance under the ESPP.
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The offering periods of the ESPP are six months long and are anticipated to be offered twice per year. The price at which common stock is purchased under the ESPP is equal to 85% of the fair market value of a share of the Company’s common stock on the first or last day of the offering period, whichever is lower. The fair value of the discount and the look-back period will be estimated using the Black-Scholes option pricing model.
2018 Stock and Incentive Compensation Plan
Prior to the IPO, the 2018 Stock and Incentive Compensation Plan, as amended (the “2018 Plan”), provided for the issuance of time-based incentive units and performance-based incentive units issued by Excelerate, L.P. (the predecessor entity of a.k.a. Brands Holding Corp.). In connection with the reorganization transactions and the IPO, all of the equity interests in Excelerate, L.P., including outstanding incentive units issued as equity-based compensation under the 2018 Plan, were transferred to New Excelerate, L.P. The incentive units issued under the 2018 Plan participate in distributions from New Excelerate, L.P., but only after investors receive their return of capital plus a specified threshold amount per unit. The total incentive pool size under the 2018 Plan was 16,475,735 units. The 2018 Plan was terminated in September 2021 in connection with the IPO, but continues to govern the terms of outstanding incentive units that were granted prior to the IPO. No further incentive units will be granted under the 2018 Plan.
Grant Activity
Stock Options
The 2021 Plan provides for the issuance of incentive and nonqualified stock options. Under the 2021 Plan, the exercise price of a stock option shall not be less than the fair market value of one share of the Company’s common stock on the date of grant. Stock options have a contractual term, the period during which they are exercisable, not to exceed ten years from the date of grant, and generally vest over time, based on performance or based on the achievement of a market condition.
In September 2023, an award, including 416,667 performance-based stock options (the “Bryett Award”), was issued to Wesley Bryett, a member of the Company’s board of directors, co-founder of Princess Polly and the Global CEO of Culture Kings. This award expires after ten years, or upon the termination of Mr. Bryett’s service to the Company, and includes four tranches of stock options that will vest and become exercisable based upon the achievement of various common stock price targets. The weighted average exercise price for the options in the Bryett Award is $109.27. Each tranche of stock options has a different derived service period, the average of which is approximately 5.5 years. As of September 30, 2024, no options issued as part of the Bryett Award had vested, the options held no intrinsic value, and total unrecognized compensation cost related to the Bryett Award was $1.0 million which is expected to be recognized over 4.5 years.
A summary of the Company's time-based stock option activity under the 2021 Plan for the nine months ended September 30, 2024, is as follows:
Number of Options
Weighted Average Exercise Price
Weighted Average Remaining Contractual Term
(years)
Aggregate Intrinsic Value
Balance as of December 31, 2023
39,820 $81.47 8.06$ 
Granted
  
Exercised
  
Forfeited/Repurchased
  
Balance as of September 30, 2024
39,820 $81.47 7.31$ 
Vested as of September 30, 2024
31,190 $81.03 7.32$ 
As of September 30, 2024, there was $0.4 million of total unrecognized compensation cost related to unvested time-based stock options issued under the 2021 Plan, which is expected to be recognized over a weighted-average period of 0.8 years.
Restricted Stock Units
The 2021 Plan provides for the issuance of restricted stock units (“RSUs”). Time-based RSUs issued prior to March 31, 2022 vest over four years while all time-based RSUs issued after that date vest over three years.
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In May 2024, an award (the “Interim CEO Award”) of 150,000 performance-based RSUs (“PSUs”) was issued to Ciaran Long, Interim Chief Executive Officer and Chief Financial Officer of the Company. The Interim CEO Award expires after five years, or upon the termination of Mr. Long’s service to the Company, and includes ten tranches of PSUs that will vest based upon the achievement of various common stock price targets. If any common stock price target is achieved for one or more tranches of PSUs prior to April 1, 2025, the vesting date for the applicable tranche(s) will be April 1, 2025. Each tranche of PSUs has a different derived service period, the average of which is approximately 2.9 years. As of September 30, 2024, the common stock price target for two tranches of PSUs issued as part of the Interim CEO Award had been achieved, and the total unrecognized compensation cost related to the Interim CEO Award was $0.4 million, which is expected to be recognized over 2.0 years.
A summary of the Company's time-based RSU activity under the 2021 Plan for the nine months ended September 30, 2024, is as follows:
Number of Shares
Weighted Average
Grant Date
Fair Value
Balance as of December 31, 2023
578,913 $15.67 
Granted
395,123 14.75 
Vested
(220,744)15.79 
Forfeited/Repurchased
(55,773)14.52 
Balance as of September 30, 2024
697,519 $15.17 
As of September 30, 2024, there was $9.6 million of total unrecognized compensation cost related to unvested time-based RSUs issued under the 2021 Plan, which is expected to be recognized over a weighted-average period of 2.0 years.
Incentive Units
The 2018 Plan provided for the issuance of time-based incentive units and performance-based incentive units. Time-based incentive units generally vest over four years. Performance-based incentive units vested upon the satisfaction of the performance condition as described further below.
Time-Based Incentive Partnership Units
The following table summarizes time-based incentive unit activity under the 2018 Plan for the nine months ended September 30, 2024:
Number of Units
Weighted Average
Grant Date
Fair Value
Weighted Average Participation Threshold
Aggregate Intrinsic Value
Balance as of December 31, 2023
1,360,067 $1.50 $20.01 $ 
Granted
   
Vested
(1,058,125)1.51 19.25 
Forfeited/Repurchased
(30,083)1.34 22.68 

Balance as of September 30, 2024
271,859 $1.47 $22.68 $ 
Vested as of September 30, 2024
8,919,345 
As of September 30, 2024, there was $0.3 million of total unrecognized compensation cost related to unvested time-based incentive units issued under the 2018 Plan, which is expected to be recognized over a weighted average period of 0.5 years.
ESPP Purchase Rights
A six-month offering period for the ESPP ended on May 31, 2024. There were 11,580 shares purchased using ESPP purchase rights with a weighted average purchase price of $8.05.
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Equity-Based Compensation Expense
The Company recognizes compensation expense in general and administrative expenses within operating expenses in the condensed consolidated statements of income for stock options, RSUs, ESPP purchase rights and time-based incentive units granted prior to the IPO by amortizing the grant date fair value on a straight-line basis over the expected vesting period to the extent the vesting of the grant is considered probable. The Company recognizes equity-based award forfeitures in the period such forfeitures occur.
The following table summarizes the Company’s equity-based compensation expense by award type for all Plans:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Stock options$183 $142 $541 $390 
RSUs1,601 923 3,971 2,939 
ESPP purchase rights27 3 67 129 
Time-based incentive units325 650 1,408 2,020 
Total$2,136 $1,718 $5,987 $5,478 
Note 13. Stockholders’ Equity
Preferred Stock
In connection with the IPO, the Company’s amended and restated certificate of incorporation became effective, which authorized the issuance of 50,000,000 shares of undesignated preferred stock with a par value of $0.001 per share with rights and preferences, including voting rights, designated from time to time by the Company’s board of directors. There were no shares of preferred stock issued and outstanding as of September 30, 2024.
Common Stock
The Company has one class of common stock. In connection with the IPO, the Company’s amended and restated certificate of incorporation became effective, which authorized the issuance of 500,000,000 shares of common stock with a par value of $0.001 per share, with one vote per share. Holders of common stock are entitled to receive any dividends as may be declared from time to time by the Company’s board of directors.
On September 29, 2023, the Company effected a one-for-12 reverse stock split of its common stock (the “Reverse Stock Split”). No fractional shares were issued in connection with the Reverse Stock Split and all holders of such fractional interests received cash equal to such fraction multiplied by the average of the closing sales prices of the Company’s common stock during the regular trading hours for the five consecutive trading days immediately preceding the effective date of the Reverse Stock Split, with such average closing sales prices being adjusted to give effect to the Reverse Stock Split. All references in these condensed consolidated financial statements to the Company’s outstanding common stock, including per share information, prior to the Reverse Stock Split have been retrospectively adjusted to reflect the Reverse Stock Split.
Share Repurchase Program & Share Forfeitures
On May 25, 2023, the Company's board of directors approved a share repurchase program (the “Share Repurchase Program”). Pursuant to the Share Repurchase Program, the Company was initially authorized to repurchase up to $2.0 million of shares of the Company’s common stock. Subsequently, in 2023, the Company’s board of directors approved an additional repurchase capacity under the Share Repurchase Program of $3.0 million shares of the Company’s common stock. The timing of any repurchases by the Company and the actual number of shares repurchased are at the Company’s discretion, and, in deciding when to repurchase shares and the amount of shares to repurchase, the Company will consider available liquidity, general market and economic conditions, alternate uses for the capital and other factors. Share repurchases may be made from time to time through a Rule 10b5-1 trading plan, open market transactions, block trades or in private transactions in accordance with applicable securities laws and regulations and other legal requirements. The Share Repurchase Program may be suspended or discontinued at any time and has no expiration date.
Additionally, from time to time, the Company’s employees may surrender shares of the Company’s common stock to satisfy their statutory minimum federal and state tax obligations associated with the vesting of restricted shares of common stock issued under the 2021 Plan. With respect to these surrendered shares, the price paid per share is based on the fair value at the time of surrender.
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During the three months ended September 30, 2024, inclusive of repurchases under the Share Repurchase Program and shares surrendered by employees to satisfy tax obligations, the Company repurchased 36,144 shares of its common stock for $0.7 million, at an average price of $18.35 per share. During the nine months ended September 30, 2024, inclusive of repurchases under the Share Repurchase Program and shares surrendered by employees to satisfy tax obligations, the Company repurchased 169,826 shares of its common stock for $2.0 million, at an average price of $12.05 per share.
Note 14. Net Loss Per Share
The following table sets forth the computation of basic and diluted net loss per share and a reconciliation of the weighted average number of shares outstanding:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Numerator:
Net loss
$(5,439)$(70,410)$(16,633)$(85,003)
Denominator:
Weighted-average common shares outstanding, basic and diluted
10,595,526 10,695,621 10,538,591 10,736,628 
Net loss per share:
Net loss per share, basic and diluted
$(0.51)$(6.58)$(1.58)$(7.92)
Basic net income (loss) per share is calculated by dividing net income (loss) for the period by the weighted-average number of shares of common stock for the period. Diluted net income (loss) per share has been calculated in a manner consistent with that of basic net income (loss) per share while giving effect to shares issuable upon exercise and/or vesting of potentially dilutive stock option and RSU grants, as well as ESPP purchase rights, outstanding during the period, if applicable. Due to the net loss for all periods shown, no potentially dilutive securities had an impact on diluted loss per share for any period. For the three months ended September 30, 2024 and 2023, 398,603 and 450,174 shares (as adjusted for the Reverse Stock Split), respectively, were excluded from the calculation of weighted-average diluted common shares outstanding as they had an anti-dilutive effect. For the nine months ended September 30, 2024 and 2023, 412,563 and 397,019 shares (as adjusted for the Reverse Stock Split), respectively, were excluded from the calculation of weighted-average diluted common shares outstanding as they had an anti-dilutive effect.
Note 15. Commitments and Contingencies
Contingencies
The Company records a loss contingency when it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. The Company also discloses material contingencies when it believes a loss is not probable but reasonably possible. Accounting for contingencies requires the Company to use judgment related to both the likelihood of a loss and the estimate of the amount or range of loss. Although the Company cannot predict with assurance the outcome of any litigation or tax matters, it does not believe there are currently any such actions that, if resolved unfavorably, would have a material aggregate impact on the Company’s operating results, financial position or cash flows.
Indemnifications
In the ordinary course of business, the Company may provide indemnifications of varying scope and terms to vendors, directors, officers and other parties with respect to certain matters. The Company has not incurred any material costs as a result of such indemnifications and has not accrued any liabilities related to such obligations in the consolidated financial statements.
Legal Proceeding
In April 2024, the Company received a cease and desist letter alleging copyright infringement and related claims. This matter has not proceeded to litigation as of the date that these condensed consolidated financial statements are issued, and the Company has accrued $2.0 million to general and administrative expenses for current estimated losses in connection with these claims. The accrual for estimated losses is based on currently available information and may change as new information becomes available or circumstances change.
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Note 16. Subsequent Events
The Company has evaluated subsequent events occurring through the date that these financial statements were issued, and determined the following subsequent event occurred that would require disclosure in these financial statements.
Draw on Revolving Line of Credit
On October 4, 2024, the Company borrowed $4.0 million under the revolving line of credit, which is part of the Company’s senior secured credit facility. The initial applicable interest rate for the borrowings is 8.22% and final payoff is due on September 24, 2026.
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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
You should read the following discussion and analysis of our financial condition and results of operations together with the condensed consolidated financial statements and related notes that are included elsewhere in this Quarterly Report on Form 10-Q. This discussion contains forward-looking statements based upon current plans, expectations and beliefs that involve risks and uncertainties. Our actual results may differ materially from those anticipated in these forward-looking statements because of various factors, including those set forth in the sections captioned “Risk Factors” and “Forward-Looking Statements” and in other parts of this Quarterly Report on Form 10-Q. Our fiscal year ends on December 31.
Overview
a.k.a. Brands is a portfolio of next-generation fashion brands for the next generation of consumers. We seek to leverage our industry expertise and operational synergies to accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.
a.k.a. was founded with a focus on Millennial and Gen Z audiences who primarily find inspiration for fashion on social media. We have since built a portfolio of next-generation brands with distinct fashion offerings and consumer followings:
Princess Polly, a fashion brand focusing on fun, trendy dresses, tops, shoes and accessories with slim fit, body-confident and trendy fashion designs. The brand targets a female customer between the ages of 15 and 25.
Petal & Pup, a fashion brand offering an assortment of trendy, flattering and feminine styles and dresses for special occasions. The brand targets female customers typically in their twenties or thirties, with more than 70% of customers between the ages of 25 and 34.
Culture Kings, an Australia-based premium online retailer of streetwear apparel, footwear, headwear and accessories. The brand targets male consumers between the ages of 18 and 35 who are fashion conscious, highly social and digitally focused.
mnml, a Los Angeles-based streetwear brand that offers competitively priced on-trend wardrobe staples. The brand targets male consumers between the ages of 18 and 35.
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Key Operating and Financial Metrics
Operating Metrics
We use the following metrics to assess the progress of our business, make decisions on where to allocate capital, time and technology investments and assess the near-term and longer-term performance of our business.
The following table sets forth our key operating metrics for each period presented:
Three Months Ended September 30,Nine Months Ended September 30,
(in millions, other than dollar figures)
2024202320242023
Active customers
4.05 3.55 4.05 3.55 
Average order value
$81 $81 $79 $81 
Number of orders
1.84 1.73 5.28 4.88 
Active Customers
We view the number of active customers as a key indicator of our growth, our value proposition, consumer awareness of our brand, and our customer’s desire to purchase our products. In any particular period, we determine our number of active customers by counting the total number of unique customer accounts who have made at least one purchase in the preceding 12-month period, measured from the last date of such period.
Average Order Value
We define average order value as net sales in a given period divided by the total orders placed in that period. Average order value may fluctuate as we expand into new categories, geographies or channels, or as our assortment changes.
Key Financial Metrics
The following table sets forth our key financial metrics prepared in accordance with generally accepted accounting principles in the United States (“GAAP”) and non-GAAP financial metrics for each period presented:
Three Months Ended September 30,Nine Months Ended September 30,
(dollars in thousands)2024202320242023
Gross margin
58%55 %57%56 %
Net loss
$(5,439)$(70,410)$(16,633)$(85,003)
Net loss margin
(4)%(50)%(4)%(21)%
Adjusted EBITDA
$8,208 $4,697 $17,094 $12,451 
Adjusted EBITDA margin
%%%%
Net cash (used in) provided by operating activities
$(6,338)$18,042 
Free Cash Flow
$(14,027)$12,580 
Adjusted earnings before interest, taxes, depreciation and amortization (“Adjusted EBITDA”), Adjusted EBITDA margin and Free Cash Flow are non-GAAP measures. See “Non-GAAP Financial Measures” below for information regarding our use of Adjusted EBITDA, Adjusted EBITDA margin and Free Cash Flow and their reconciliation to net income (loss), net income (loss) margin and net cash from operating activities, respectively.
Non-GAAP Financial Measures
In addition to our results determined in accordance with GAAP, we monitor the following supplemental non-GAAP financial measures to evaluate our operating performance, identify trends, formulate financial projections and make strategic decisions on a consolidated basis. Accordingly, we believe that non-GAAP financial information may provide useful supplemental information to investors and others in understanding and evaluating our results of operations in the same manner as our management team. The non-GAAP financial measures are presented for supplemental informational purposes only. They should not be considered a substitute for financial information presented in accordance with GAAP, and may be different from similarly-titled non-GAAP measures used by other companies. A reconciliation is provided below for each non-GAAP financial measure to the most directly comparable financial measure stated in accordance with GAAP. Investors are encouraged to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures.
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Adjusted EBITDA and Adjusted EBITDA Margin
We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: interest and other expense; benefit from or provision for income taxes; depreciation and amortization expense; equity-based compensation expense; inventory step-up amortization expense; distribution center relocation costs; transaction costs; costs related to severance from headcount reductions; goodwill and intangible asset impairment; sales tax penalties; insured losses, net of any recoveries; and one-time or non-recurring items. We calculate Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net sales. Adjusted EBITDA does not represent net income (loss) or cash flow from or used in operating activities as it is defined by GAAP and does not necessarily indicate whether cash flows will be sufficient to fund cash needs. Because other companies may calculate EBITDA and Adjusted EBITDA differently than we do, Adjusted EBITDA may not be comparable to similarly titled measures reported by other companies. Adjusted EBITDA has other limitations as an analytical tool when compared to the use of net income (loss), which is the most directly comparable GAAP financial measure, including that Adjusted EBITDA does not reflect:
the interest or other expense we incur;
the provision for or benefit from income tax;
any attribution of costs to our operations related to our investments and capital expenditures through depreciation and amortization charges;
any transaction or debt extinguishment costs;
any costs to establish or relocate distribution centers;
any costs related to severance from headcount reductions;
any impairment of goodwill or intangible assets;
any costs related to sales tax penalties;
any insured losses, net of recoveries;
any non-routine legal matters;
any amortization expense associated with fair value adjustments from purchase price accounting, including intangibles or inventory step-up; and
the cost of compensation we provide to our employees in the form of equity awards.
The following table reflects a reconciliation of Adjusted EBITDA to net loss and Adjusted EBITDA margin to net loss margin, the most directly comparable financial measures prepared in accordance with GAAP:
Three Months Ended September 30,Nine Months Ended September 30,
(dollars in thousands)2024202320242023
Net loss$(5,439)$(70,410)$(16,633)$(85,003)
Add (deduct):
Total other expense, net3,457 3,339 8,709 10,815 
(Benefit from) provision for income tax
(90)(3,278)395 (3,833)
Depreciation and amortization expense4,454 4,533 13,023 14,694 
Equity-based compensation expense2,136 1,719 5,987 5,478 
Goodwill impairment
— 68,524 — 68,524 
Non-routine items*
3,690 270 5,613 1,776 
Adjusted EBITDA$8,208 $4,697 $17,094 $12,451 
Net loss margin(4)%(50)%(4)%(21)%
Adjusted EBITDA margin%%%%
*Non-routine items include a $2.0 million accrual in connection with the legal matter described in Part II, Item 1, “Legal Proceedings” of this Quarterly Report on Form 10-Q; severance from headcount reductions; sales tax penalties; insured losses, net of recoveries; and other non-routine legal matters.
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Free Cash Flow
We calculate Free Cash Flow as net cash provided by (used in) operating activities reduced by purchases of property and equipment. Management believes Free Cash Flow is a useful measure of liquidity and an additional basis for assessing our ability to generate cash. There are limitations related to the use of Free Cash Flow as an analytical tool, including that other companies may calculate Free Cash Flow differently, which reduces its usefulness as a comparative measure, and Free Cash Flow does not reflect our future contractual commitments nor does it represent the total residual cash flow for a given period.
The following table presents a reconciliation of Free Cash Flow to net cash (used in) provided by operating activities, the most directly comparable financial measure prepared in accordance with GAAP:
Nine Months Ended September 30,
(dollars in thousands)20242023
Net cash (used in) provided by operating activities
$(6,338)$18,042
Less: purchases of property and equipment
(7,689)(5,462)
Free Cash Flow
$(14,027)$12,580
Our Free Cash Flow has fluctuated over time primarily as a result of timing of inventory purchases, purchases of property and equipment and fluctuations in earnings.
For the nine months ended September 30, 2024, net cash (used in) provided by operating activities decreased by $24.4 million compared to net cash (used in) provided by operating activities for the nine months ended September 30, 2023. This was attributable primarily to more cash used to purchase inventory in the current period, as compared to the prior period, to support growth in the U.S., partially offset by timing of payments.
For the nine months ended September 30, 2024, Free Cash Flow decreased by $26.6 million compared to Free Cash Flow for the nine months ended September 30, 2023. This was attributable primarily to more cash used to purchase inventory in the current year and additional capital expenditures related to new stores, as compared to the prior year, to support growth in the U.S., partially offset by the timing of payments.
Factors Affecting Our Performance
Macroeconomic Environment
The macroeconomic environment in which we operate impacts consumer behavior and may have a significant impact on our business. While positive conditions in the economy generally promote customer spending on our sites and in our stores, any economic weakness can result in a reduction of customer spending and have a significant negative impact on our results of operations. Macroeconomic factors that could cause significant negative impacts on our results of operations include, but are not limited to: inflationary pressures on consumers globally and on our supply chain; elevated interest rates; employment rates; business conditions; changes in the housing market; changes in stock markets; adverse developments affecting the financial services industry; the availability of credit, both for us and for our customers; foreign currency exchange rates; fuel, energy and raw materials costs; supply chain challenges; and wars and geopolitical tensions.
Brand Awareness
Our ability to promote our brands and maintain brand awareness and loyalty is critical to our success. We have a significant opportunity to continue to grow awareness and loyalty to our brands through word of mouth, brand marketing, performance marketing, wholesale and marketplace opportunities, and increased store openings in key locations. We plan to continue to invest in performance marketing and increase our investment in brand awareness across our brands to drive our future growth. Failure to successfully promote our brands and maintain brand awareness would have an adverse impact to our operating results.
Customer Acquisition
To continue to grow our business profitably, we intend to acquire new customers and retain our existing customers at a reasonable cost. Our methods to acquire customers have evolved and will need to continue evolving in response to changes in shopping behaviors, content consumption, costs to advertise and developments in technology. Competition for social media and influencer-based marketing channels continues to increase, making it more difficult to differentiate ourselves and cost-effectively acquire customers. Failure to continue attracting customers efficiently and profitably would adversely impact our profitability and operating results.
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Customer Retention
Our results are driven not only by the ability of our brands to acquire customers, but also by their ability to retain customers and encourage repeat purchases. We monitor retention across our entire customer base and use loyalty programs to attempt to retain customers. Failure to retain customers would adversely impact our profitability and operating results.
Foreign Currency Rate Fluctuations
Our international operations have provided and are expected to continue to provide a significant portion of our Company’s net sales and operating income. As a result, our Company’s net sales and operating income will continue to be affected by changes in the U.S. dollar against international currencies, predominantly against the Australian dollar. In order to provide a framework for assessing the performance of our underlying business, excluding the effects of foreign currency rate fluctuations, we compare the percent change in the results from one period to another period in this Quarterly Report on Form 10-Q using a constant currency methodology wherein current and comparative prior period results for our operations reporting in currencies other than U.S. dollars are converted into U.S. dollars at constant exchange rates (i.e., the rates in effect on December 31, 2023, which was the last day of our prior fiscal year) rather than the actual exchange rates in effect during the respective periods. Such disclosure throughout our Management’s Discussion and Analysis of Financial Condition and Results of Operations will be described as “on a constant currency basis.” Volatility in currency exchange rates may impact the results, including net sales and operating income, of the Company in the future.
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Results of Operations
The following tables set forth our results of operations for the periods presented and express the relationship of certain line items as a percentage of net sales for those periods. The period-to-period comparison of financial results is not necessarily indicative of future results.
Three Months Ended September 30,Nine Months Ended September 30,
(in thousands)2024202320242023
Net sales $149,903 $140,833 $415,674 $397,346 
Cost of sales 62,983 62,865 177,111 173,522 
Gross profit 86,920 77,968 238,563 223,824 
Operating expenses:
Selling41,887 36,660 117,293 106,998 
Marketing19,278 18,511 52,432 51,642 
General and administrative27,827 24,622 76,367 74,681 
Goodwill impairment
— 68,524 — 68,524 
Total operating expenses88,992 148,317 246,092 301,845 
Loss from operations
(2,072)(70,349)(7,529)(78,021)
Other expense, net:
Interest expense
(2,707)(2,798)(7,661)(8,490)
Other expense
(750)(541)(1,048)(2,325)
Total other expense, net(3,457)(3,339)(8,709)(10,815)
Loss before income taxes(5,529)(73,688)(16,238)(88,836)
Benefit from (provision for) income taxes
90 3,278 (395)3,833 
Net loss$(5,439)$(70,410)$(16,633)$(85,003)
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Net sales100 %100 %100 %100 %
Cost of sales42 %45 %43 %44 %
Gross profit58%55%57%56%
Operating expenses:
Selling28%26%28%27%
Marketing13%13%13%13%
General and administrative19 %17 %18 %19 %
Goodwill impairment
— %49 %— %17 %
Total operating expenses59 %105 %59 %76 %
Loss from operations
(1%)(50%)(2%)(20%)
Other expense, net:
Interest expense
(2%)(2%)(2%)(2%)
Other expense
(1 %)— %— %(1 %)
Total other expense, net(2 %)(2 %)(2 %)(3 %)
Loss before income taxes(4 %)(52 %)(4 %)(22 %)
Benefit from (provision for) income taxes
— %%— %%
Net loss(4%)(50%)(4%)(21%)
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Comparison of the Three Months Ended September 30, 2024 and 2023
Net Sales
Three Months Ended September 30,
(in thousands)20242023
Net sales
$149,903 $140,833 
Net sales increased by $9.1 million, or 6%, for the three months ended September 30, 2024 compared to the same period in 2023. The increase in net sales was primarily driven by a 6% increase in the number of orders we processed in the three months ended September 30, 2024 compared to the same period in 2023, which was primarily driven by growth in the U.S. across all sales channels. On a constant currency basis, net sales and average order value for the three months ended September 30, 2024 would have increased 5% and decreased 1%, respectively, compared to the same period in 2023.
Cost of Sales
Three Months Ended September 30,
(dollars in thousands)20242023
Cost of sales
$62,983 $62,865 
Percent of net sales
42 %45 %
Cost of sales were flat for the three months ended September 30, 2024 compared to the same period in 2023. While cost of sales would have increased due to a 6% increase in net sales for the three months ended September 30, 2024 and the effect of growing wholesale initiatives, there was an offsetting impact from more full price selling and improved inventory position. The decrease in cost of sales as a percentage of net sales was primarily due to the impact from more full price selling and improved inventory position, partially offset by the effect of growing wholesale initiatives.
Gross Profit
Three Months Ended September 30,
(dollars in thousands)20242023
Gross profit$86,920 $77,968 
Gross margin 58 %55 %
Gross profit increased by $9.0 million, or 11%, for the three months ended September 30, 2024 compared to the same period in 2023. This increase was primarily due to the 6% increase in net sales for the three months ended September 30, 2024 and the impact from more full price selling and improved inventory position, partially offset by the effect of growing wholesale initiatives. Gross margin increased due to the impact from more full price selling and improved inventory position, partially offset by the effect of growing wholesale initiatives.
Selling Expenses
Three Months Ended September 30,
(dollars in thousands)20242023
Selling
$41,887 $36,660 
Percent of net sales
28 %26 %
Selling expenses increased by $5.2 million, or 14%, for the three months ended September 30, 2024 compared to the same period in 2023. This increase was driven by the opening of additional stores, as well as the 6% increase in net sales for the three months ended September 30, 2024. The increase in selling expenses as a percentage of net sales was primarily due to the opening of additional stores.
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Marketing Expenses
Three Months Ended September 30,
(dollars in thousands)20242023
Marketing
$19,278 $18,511 
Percent of net sales
13 %13 %
Marketing expenses increased by 4% for the three months ended September 30, 2024 compared to the same period in 2023. Marketing expenses as a percentage of net sales were flat in the third quarter compared to last year.
General and Administrative Expenses
Three Months Ended September 30,
(dollars in thousands)20242023
General and administrative$27,827 $24,622 
Percent of net sales19 %17 %
General and administrative expenses increased by $3.2 million, or 13%, for the three months ended September 30, 2024 compared to the same period in 2023. This increase, as well as the increase in general and administrative expenses as a percentage of net sales, was primarily due to a $2.0 million accrual for a legal matter and higher incentive compensation expense.
Goodwill Impairment
Three Months Ended September 30,
(dollars in thousands)20242023
Goodwill impairment
$— $