Culture Kings Announces Official Partnership with Summer Smash

June 21, 2023, Chicago - International streetwear brand Culture Kings, today announced an official partnership with Lyrical Lemonade Summer Smash 2023 music festival in Chicago. Culture Kings will sponsor an official artist stage at the three-day festival and will also curate an exclusive Summer Smash merchandise collection.

The brand will be the official sponsor of the second stage at the festival, which will be home to musical icons such as Vince Staples, Ski Mask the Slump God, Trippie Redd, and more. The brand will also host a customized half-basketball court for attendees in true Culture Kings fashion where attendees will be able to make shots for the chance to win NFS Hydrations bags, and debut an exclusive merchandise line, complete with tees and hoodies that embody the spirit of Summer Smash.

"We’re excited to work together with Culture Kings for the 2023 Summer Smash. Their desire to ensure attendees have the best possible time at the festival has blown us away and we can’t wait for the masses to see what we’ve been working on together." Said Toni Sudimac Head of Partnerships at Lyrical Lemonade

“We’re excited to team up with Summer Smash 2023 and bring the Culture Kings ‘retailtainment’ narrative to life on stage, through this exclusive merch line, and our activation on the ground. As huge fans of the festival and Lyrical Lemonade, the synergies were clear between both brands, so we hope to continue recreating this experience for hip-hop fans in the future.” Said Jonathan Yuska, US Brand President of Culture Kings 

Culture Kings’ exclusive merchandise for Summer Smash will be available for purchase during all three days of the festival and online.  For more information, please visit:


Culture Kings  is a premier international streetwear brand and retail destination, standing at the intersection of fashion, art, sports, and music, and a leader in the worldwide streetwear phenomenon. With roots in Australia’s Gold Coast, the Culture Kings brand has become internationally recognized for its immersive shopping experiences, both online and in-stores, with 9 incredible retail stores across Australia, the United States and New Zealand that offer customers top brands and exclusive products, live DJs, Holy Grail arcades, basketball courts, and music performances. Culture Kings is owned by a.k.a. Brands Holding Corp. a U.S. based portfolio of next-generation fashion brands.


The Lyrical Lemonade Summer Smash is the product of two of Chicago’s most well-respected platforms, joining forces to create a one-of-a-kind event catering to the city’s budding youth movement. Now located at SeatGeek Stadium, this incredible event is back for it’s fifth year. Three incredible stages. Two stages outside the stadium on padded turf fields and one inside the stadium. Explore and roam freely in this expansive venue with premium food, bars, vendors, and art installations throughout.

The founding companies, Lyrical Lemonade and SPKRBX Presents, have both found ways to capture the eyes, ears, and hearts of millennial culture. That influence and spirit have been reflected in the last four years of the fest. Come join us as the party continues to grow in Year 5.