CULTURE KINGS ANNOUNCES F1 ROLLOUT AHEAD OF VEGAS GRAND PRIX
THE INTERNATIONAL STREETWEAR BRAND WILL PARTNER WITH McLAREN RACING AND MITCHELL & NESS TO DEBUT WEEKLONG ACTIVATION
November 1, 2023 LAS VEGAS - International streetwear brand Culture Kings announced today its official F1 in-store rollout in partnership with McLaren Racing and Mitchell & Ness ahead of the Las Vegas Grand Prix taking place on Saturday, November 18, 2023.
Kicking off on November 12th at the brand’s Las Vegas Flagship store located at the Caesars Palace Forum Shops, visitors can expect everything from official McLaren ‘Excape’ Simulators to heritage pieces from F1 notables like Fernando Alonso and Jenson Button.
Exclusive to the race weekend, Culture Kings is excited to introduce immersive elements in line with the brand’s “retailtainment” narrative including:
- A pop-up with authentic McLaren Racing heritage pieces including Fernando Alonso’s 2007 helmet and David Coulthard 1999 Overalls, among much more
- Two McLaren Excape Simulators for shoppers to test out and try their luck on the track
- Exclusive limited-edition McLaren x Mitchell & Ness x Culture Kings products available for purchase including hoodies, t-shirts, jerseys and more. (As a bonus throughout the week guests can have their Racing Bomber jackets customized in store with limited edition patches at the Culture Kings Makers Lounge)
- A pop-up happy hour at the CKLV Bar located in store with custom craft cocktails on Friday, November 17
- Live DJs every day, exclusive ticket giveaways, and more
This 360° celebration comes just in time for Culture Kings’ one-year anniversary since the unveiling of their first US Flagship, which opened to the public during the 2022 F1 pre-weekend.
Culture Kings’ exclusive merchandise for the F1 Las Vegas Grand Prix will be available for purchase online on November 1st and in-store starting November 14th. For more information, please visit the Culture Kings’ website HERE.
ABOUT CULTURE KINGS:
Culture Kings is a premier international streetwear brand and retail destination, standing at the intersection of fashion, art, sports, and music, and a leader in the worldwide streetwear phenomenon. With roots in Australia’s Gold Coast, the Culture Kings brand has become internationally recognized for its immersive shopping experiences, both online and in-stores, with 9 incredible retail stores across Australia, the United States and New Zealand that offer customers top brands and exclusive products, live DJs, Holy Grail arcades, basketball courts, and music performances.
ABOUT MCLAREN RACING
McLaren Racing was founded by racing driver Bruce McLaren 60 years ago in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across five racing series. In 2023, the team will compete in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Felix Rosenqvist and Alexander Rossi, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers René Rast and Jake Hughes, and the Extreme E Championship with NEOM McLaren Extreme E Team drivers Emma Gilmour and Tanner Foust. The team also competes in the F1 Esports Pro Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
ABOUT MITCHELL & NESS
Founded as a golf and tennis company in 1904, Mitchell & Ness Sporting Goods provided on-field uniforms to the Philadelphia Eagles, Athletics, and Phillies as early as 1933. The Mitchell & Ness Nostalgia Company was created in the 1980's based on the idea to resurrect authentic jerseys significant to sports history. As the pioneer in this field, Mitchell & Ness is known worldwide for its authentic classic jerseys. The company holds licenses from the MLB, NBA, NFL, NHL, NCAA and MLS to produce premium apparel and headwear. Mitchell & Ness is expanding their reach with fashion related apparel and headwear by strategically teaming up with like-minded brands, producing top collaborations for the fashion and sports consumer, along with the re-launch of Hood Rubber Co., one of the first athletic shoe developers of the 20th century. Headquartered in Philadelphia, PA, Mitchell & Ness has been "Defining Authentic" for over 100 years. For more information on Mitchell & Ness and Hood Rubber Co., visit www.mitchellandness.com.